Marketing Specialist

Description

Together, We Own it! Start your employee owner journey with Shorr Packaging.

The Marketing Specialist will drive data-informed programs by conducting market research, competitive analysis, and CRM insights to uncover growth opportunities. This role develops targeted account strategies, executes personalized campaigns using intent data, and manages multi-step marketing automation journeys aligned with strategic initiatives. Additionally, the specialist collaborates with Sales and supplier partners to deliver co-marketing efforts and impactful content that supports revenue growth.

Responsibilities

• Build and maintain market reports, competitive landscapes, and trend reports across priority segments
• Translate findings into clear insights and recommendations that support campaigns, positioning, and content
• Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
• Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
• Develop target account lists and audience segments
• Leverage intent signals and data to prioritize outreach and personalize content
• Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
• Build, optimize, and analyze multi-step journeys that align with strategic initiatives

Shorr Packaging does not provide work authorization sponsorship for this position.

The targeted compensation for this position is between $70K - $80K base plus targeted bonus, depending on skills and experience of the selected candidate.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
• Strong analytical skills
• Excellent writing and project management
• 
  Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools

Benefits

• Build Wealth: Employee Stock Ownership Plan (ESOP) - Together, We Own It!
• Shorr Employee Benefits:https://exploreshorrbenefits.mybenefitsapp.com/
• Competitive base compensation plus targeted annual bonus plan
• Generous Paid Time off: Vacation, Sick and Floating Holidays along with company holidays
• Team based Employee Owner company culture