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Senior Designer, Marketing & Public Relations : Haslam College of Business - UTK

Senior Designer, Marketing & Public Relations : Haslam College of Business - UTK

MediabistroKnoxville, TN, United States
30+ days ago
Job type
  • Full-time
Job description

Senior Designer, Marketing & Public Relations : Haslam College of Business - UTK

Join to apply for the Senior Designer, Marketing & Public Relations : Haslam College of Business - UTK role at Haslam College of Business at the University of Tennessee.

Job Description

The Senior Designer will oversee design projects related to the marketing efforts and strategic goals of Haslam College of Business. Reporting to the Executive Director of Marketing and Public Relations, S / he will have a strong foundation in visual design and a passion for developing creative assets that drive engagement and brand recognition. The ideal candidate will be adept in conceptualizing and designing a wide range of digital and print content, including but not limited to digital ads, photo / video editing, presentations, web and social graphics, and print media. This role requires a blend of creativity, technical skill, and a strategic understanding of design as it applies to marketing, digital campaigns, and brand storytelling. S / he will be responsible for independently researching, conceptualizing, and designing high-quality, data-driven design solutions for high visibility and impact. This position will be responsible for understanding how to analyze and predict consumer behavior and develop creative strategic solutions that support programs college-wide.

This role will integrate with multiple teams to create cohesive user-focused omni-channel communication experiences in a variety of digital / physical spaces in support of UT Haslam\'s overall strategic goals. S / he will demonstrate a high-level ability in design, strategic thinking and analysis in both print and digital spaces.

Responsibilities

Design

  • Lead creative strategies for marketing campaigns and initiatives, analyze data and adjust creative to improve engagement.
  • Independently conceptualize and create compelling and visually engaging content tailored for a variety of platforms, including digital advertisements, print materials, social media graphics, website visuals, presentations, and email campaigns.
  • Create high-quality, pixel-perfect visuals to enhance brand storytelling and audience engagement across all forms of digital and print media.
  • Ensure consistency across all visual content by adhering to brand standards and guidelines.
  • Design print and other digital marketing collateral to support an omni-channel communication experience.
  • Photo editing and selection to support digital marketing efforts and program development.
  • Manage and provide creative assets to agencies, vendors, and cross-functional teams.
  • Work with written content and restructure as needed to align with design direction and best practices.
  • Review data on ad performance and determine how to improve engagement.
  • Maintain Digital Asset Management Systems.

Relationship Development – Communication, Collaboration, and Partnership

  • Collaborate closely with MPR, development, departments, and undergraduate, graduate, and executive education and other programs teams to ensure designs align with business goals, user needs, and functional requirements.
  • Partner with the assistant director of digital communications to assist in content creation for designs and provide ongoing design support during development phases.
  • Provide exceptional relationship management by creating synergies with internal teams and marketing units across the college and campus.
  • Contribute in meaningful ways to the community and connection goals of the college.

    • Research, Training & Continuing Education

  • Analyze consumer data and ad performance to identify user behavior to support more personalized communications across the college\'s audiences and needs.
  • Stay up to date on strategies and best practices related to design, digital advertising, and email marketing.
  • Attend conferences and webinars to enhance skill sets and broaden knowledge base.
  • Complete mandatory trainings and continuing education requirements set forth by the university.

    • Qualifications

    Required Qualifications

  • Education : Bachelor’s degree required in Marketing & Communications, Design, and / or equivalent experience.
  • Experience : 3-5 years in Marketing & Communications, UI / UX Design, Web Design, or Graphic Design.
  • Knowledge, Skills, Abilities : Strong problem solving, creativity, and design skills; ability to partner with content creators, copywriters, developers, and other creatives; typography, color theory, layout, and design principles; understanding of marketing strategies and how design contributes to campaign success; proficiency in Adobe Creative Suite (Photoshop / Lightroom, Illustrator, InDesign), Creatopy, Google Web Designer or similar tools; commitment to ongoing professional development; excellent written and verbal communication; strong organizational skills; ability to manage multiple projects; professional interaction with partners and upper-level administration; outstanding interpersonal skills; ability to maintain confidentiality.

    • Preferred Qualifications

  • Education : Master’s degree preferred in Marketing & Communications, Design, and / or equivalent experience.
  • Experience : 5 years as UX Designer; 2-3 years higher education experience.
  • Knowledge, Skills, Abilities : Experience with animations, motion graphics (After Effects or similar); basic knowledge of front-end development (HTML, CSS).

    • Work Location

  • Location : Knoxville, TN
  • Onsite

    • Compensation And Benefits

  • UT market range : 10
  • Anticipated hiring range : MR10
  • Find more information on the UT Market Range structure here
  • Find more information on UT Benefits here

    • Application Instructions

    To express interest, please submit an application with the noted attachments. To be assured of full consideration, completed applications with all requested materials should be submitted on or before Aug. 18, 2025.

  • Resume
  • Cover Letter
  • List of 3 Professional References
  • Portfolio with at least 4 samples of design work covering : 1) digital advertising 2) print design 3) website visuals 4) social media graphics OR email designs

    • About The College / Department / Division

    The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the college’s brand and identity while sharing the compelling stories of its students, alumni, faculty, and staff. Our work spans marketing campaigns, public relations, advertising, and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the college’s voice.

    About Us

    The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of leadership and service. UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools and is Tennessee’s flagship land-grant university. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville values work-life balance, compensation, development opportunities, and a culture of engagement for all staff. The university is recognized among top employers and workplaces in various rankings.

    Apply today and join the Tennessee Volunteer community!

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    Marketing Designer • Knoxville, TN, United States