Talent.com
Associate Director, Omnichannel Strategy - Psychiatry (Neuroscience)

Associate Director, Omnichannel Strategy - Psychiatry (Neuroscience)

AbbVieFlorham Park, NJ, US
6 days ago
Job type
  • Full-time
Job description

Associate Director For Omnichannel Strategy

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience.

The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement.

Key Responsibilities :

  • Strategic Leadership :

Evolve and refine omnichannel and digital marketing strategies to align with brand priorities

  • Define innovative use cases, inclusive of, AI / ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc)
  • Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners.
  • Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA / suggestions)
  • Dotted line to the Digital Lab / Future Fit Digital in our DNA Enterprise roadmap and capabilities
  • Audience Strategy :

    • Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored

  • Channel Analysis : Analyze channels to identify the most effective way to reach the target audience (reachability waterfall)
  • Define and deliver audience strategy inclusive of actionable lists / audiences, defining specific criteria to be activated across channels
  • Customer Journey Flows / Content / Message Mapping :

    • Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA / MVA), enhancing overall engagement and driving the business forward

  • Monitoring and Optimizing Omnichannel Marketing :

    • Monitor marketing performance across channels and devise strategies for optimization, utilizing data-driven insights to enhance outreach and effectiveness.

  • Identify and build testing plans. Develop and manage tactic test plans, ensuring rigorous quality control before, during, and after campaign launches.
  • Collaboration and Alignment :

    • Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, Business Technology Solutions (BTS), and others

  • Partner with Digital Lab, as trusted expert, to review and align scopes and work to be done in-house vs external agency

    • Qualifications :

  • Bachelor's degree in business or marketing; MBA preferred. At least 8-10 years of relevant experience.
  • Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics
  • Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence.
  • Strong communication skills to articulate strategies and insights effectively.
  • Experience in pharmaceutical, agency, vendor, or brand environments is preferred.

    • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

    This job is eligible to participate in our short-term incentive programs.

    This job is eligible to participate in our long-term incentive programs

    AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

    Recruitment Fraud Alert :

  • AbbVie will never request sensitive personal information (such as bank account details, social security numbers, or payment of any kind) during the recruitment process.
  • If you suspect you have received a fraudulent offer or communication claiming to be from AbbVie, please do not respond, open any attachments, or click on any hyperlinks.

    • If you have any questions or concerns regarding the authenticity of a communication alleged to have been made by or on behalf of AbbVie, please contact us immediately.

    Protect yourself by verifying job offers and communications. Your safety is important to us.

    Travel : Yes, 25% of the Time

    Salary : $137,500 - $261,000

    Create a job alert for this search

    Director Neuroscience • Florham Park, NJ, US