Coordinator, Email and SMS Marketing

Coordinator, Email And Sms Marketing

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

The Coordinator, Email and SMS Marketing will be responsible for the end-to-end execution of email and SMS marketing communications and performance evaluation. You will work closely with the Senior Manager of Email and SMS on briefing in all creative needs for Email and SMS including daily sends, promotions, new launches, 360 campaigns and automated messages. You will also own reporting and performance evaluation of all campaigns and programs to ensure we are fully optimized and meeting goals

This position will report to : Senior Manager, Email and SMS Marketing

What you'll be working on :

• Support on campaign email and SMS marketing operations and execution including building, scheduling, and deploying daily marketing communications in collaboration with our email and SMS service provider
• Work closely with the Senior Manager and digital creative and copy teams for email and SMS briefing including creating and editing email content and editing copy for SMS marketing
• Own process of gathering and organizing digital assets and uploading into CRM deployment tool
• Quarterly, audit the email and SMS trigger program and send reports to ensure conversations are operating as expected and creative is up-to-date
• Participate and assist in the planning of email + SMS marketing campaigns; collaborate with DTC, Global, Creative and Product teams on email needs, priorities, and scheduling
• Conduct competitor research around broadcast marketing emails, SMS, automated emails, personalized marketing, loyalty programs, and more to stay current on industry trends and practices and make recommendations to improve the business
• Pull reports, track, and evaluate results of email and SMS marketing campaigns focusing on KPI metrics including open rate, click through rate, conversion rate, unsub rate, revenue and RPM
• Summarize findings and provide strategic, actionable recommendations so team could meet / exceed goals and optimize performance
• Contribute to A / B and multivariate email and SMS testing ideas / plans, segmentation and personalization strategies, list growth plans, and measure effectiveness of campaigns
• Participate on calls with agency partners and own follow ups

Must haves :

Salary Range : $65,000 - $70,000 USD

Why Sol de Janeiro?

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

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