(Senior) Marketing Director, Martech

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit

Role Overview :

ID.me is seeking an experienced and strategic Martech leader who will drive the development and management of our full-stack marketing technology suite, across B2C, B2B and B2B2C marketing enablements.

This role requires a hands-on leader with deep expertise in marketing technology, analytics, and lifecycle marketing for high-growth, member marketplaces. This role will scoping requirements, evaluating and selecting vendors, architecting integrated solutions, and ensuring the seamless operation of our Martech stack, including optimizing tools and processes to enhance the end-to-end customer lifecycle journey.

While this role does not require hands-on engineering expertise, a deep understanding of marketing technologies, systems integration, and strategic execution is essential.

Key Responsibilities :

• Martech strategy and architecture : Lead the strategic design of a comprehensive Martech stack to optimize member engagement throughout the lifecycle
• Lifecycle Marketing Enablement : Build and optimize marketing technologies that support personalized, data-driven lifecycle marketing campaigns, including acquisition, onboarding, engagement, retention, and reactivation strategies. Collaborate with the Marketing, Sales, Data, Eng teams to design workflows that enhance customer experience and maximize member lifetime value.
• Identify and evaluate martech tools : Evaluate and recommend Martech vendors and solutions, including content management, message targeting and orchestration, channel delivery (e.g., email, SMS, notifications), analytics and optimization vendors. Conduct thorough assessments to ensure scalability, efficiency, and integration alignment.
• Assess emergent technologies : Evaluate emerging technologies to identify opportunities for innovation and competitive advantage, including emerging AI tools to enable agentic, highly personalized targeting.
• System integration and optimization : Lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem. Manage the implementation, configuration, and optimization of Martech tools to deliver personalized, data-driven customer experiences. Work across Product and Eng to integrate into existing solutions.
• Governance and quality assurance : Establish and maintain governance frameworks, ensuring data integrity, privacy compliance, and adherence to best practices. Oversee tooling for data collection, storage, and governance to ensure compliance with privacy regulations (e.g., GDPR, CCPA). Integrate a QA framework to enable scalable adherence.
• Leadership and collaboration : Serve as the primary liaison between business stakeholders and technology partners, ensuring alignment and effective communication. Collaborate with cross-functional teams (marketing, product, eng, data, and analytics) to identify business needs and translate them into technical requirements.

Qualifications :

Required Technical Expertise :

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range

$259,675-$270,595 USD

Mountain View, CA Pay Range

$259,675-$285,352 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me / privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

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