Associate Director, Brand Experience

Associate Director, Brand Experience

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation. As part of the global Publicis Media network, we are backed by the power, scale, and benefits of Publicis Groupe. Our core values are curious, open, and driven. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together.

The Associate Director, Brand Experience will lead the digital strategy and planning process for assigned clients, playing a pivotal role in shaping brand strategy. This leadership position involves fostering strong client relationships across all levels and managing the internal strategy team. The Associate Director will also be hands-on in executing strategic plans and ensuring fiscal accountability for budget management.

Responsibilities include :

• Collaborate and lead development of media and communications strategies
• Work with strategic solutions to interrogate client briefs and respond as relevant
• Develop recommended audience approaches, including identifying sources of growth, segmenting and prioritizing audiences, and developing audience data strategies
• Develop a strong understanding of target audiences, including multicultural segments, using research tools and data-led analysis
• Craft effective communications strategies rooted in audience insight and a deep understanding of the client's business
• Partner with cross-functional agencies to integrate media into holistic marketing strategies and creative ideas
• Present strategic approaches and / or media strategies to clients
• Steward client budgets and media plan scenarios
• Oversee and evaluate full-funnel media plan budget scenarios and recommended channel allocations using proprietary and syndicated tools, applications, historical performance data, and audience insights
• Identify optimal creative formats and messaging for creative concepting and tactical planning
• Manage clients, direct reports & cross-functional teams
• Perform quality assurance (QA) and review client deliverables to ensure accuracy, quality, and excellence in financial stewardship, budget management, POVs, internal briefs, and recommendations
• Build strong, collaborative client relationships to instill trust and authority on behalf of the agency
• Coach and support direct reports in skill development, ensuring the completion of mandatory trainings
• Manage and develop direct reports through catch-ups, soliciting 360-degree feedback, and evaluating performance through wrap-up sessions
• Deliver thought leadership
• Craft points of view (POVs) on key category, competitive, client, and media opportunities
• Identify and implement optimizations for agency and client processes, tools, and systems
• Maintain in-depth knowledge of media trends and clients' categories

Qualifications include :

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.