Junior Strategist

Named Ad Age’s 2022 Multicultural Agency of the Year, IW Group is a creative marketing agency specializing in engaging diverse audiences in the United States.

We have a dynamic team across offices in Los Angeles, San Francisco, and New York. Our Bullseye and Beyond philosophy challenges us to consistently push beyond the boundaries of an assignment to deliver award-winning work for our clients.

The Junior Strategist is a culture investigator and creative storyteller. In this role, you will support the development of integrated marketing strategies and creative briefs by probing for the rich intersections between our clients’ brands, the dynamic industry landscape, and what’s happening in culture.

You will inspire teammates and advance agency expertise. You have a natural curiosity to learn about people, communities, and cultures and a sharp eye for spotting trends.

You are early in your career as a strategist, who is forward-thinking, solutions-oriented, and a strong communicator. You are excited to collaborate with a cross-functional team to ensure the work we deliver is authentic to the multicultural audiences we represent while meeting business goals.

Responsibilities :

• Gather and synthesize data, research, and observation into insight (in written and spoken communications) to help inform strategies
• Support the development of creative briefs and other strategic deliverables
• Stay up-to-date on cultural and consumer trends and regularly share key takeaways with
• the strategy department and broader agency
• Develop a clear understanding and competency of available tools, consumer data, and
• how to leverage data in our strategies
• Collaborate with cross-functional teams and serve as an active participant in research, workshops, and internal / client meetings

Qualifications :

• At least 1 year of experience building integrated marketing strategies, communications plans, and / or social strategies
• Based in NYC (preferred but open to LA or SF), must be able to work in-office twice a week
• Eager to dig into an array of business challenges and uncover strategic marketing solutions
• Keen on understanding multicultural especially, but not limited to, AAPI and Gen Z audience behaviors and trajectories
• Skilled at interpreting data to mine insights and opportunities for optimizations
• Constantly learning to improve your skills by following brands and current market trends August 2024
• Passionate about creative storytelling and how marketing comes to life across digital and social platforms
• Intent on timely, clear, and effective communication
12 days ago