Director of Social Media

Job Description

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at .

What We Want

The Director of Social Media leads Texas A&M University’s enterprise-wide social media strategy and operations to strengthen the university’s global reputation, elevate storytelling, and deepen audience engagement. This role oversees institutional channels, governance, staff, agency partners, and creator relationships, ensuring alignment with brand standards, campaign priorities, and institutional goals. The Director serves as a strategic advisor to executive leadership and a key collaborator across Marketing, Communications, and Creative teams.

What You Need to Know

Salary: Starting at $125,000/annually.

Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Responsibilities

Strategic Leadership and Collaboration

• Translate institutional brand and marketing strategies into high-impact, platform-specific social media plans

• Present social media strategy, creative direction, and performance insights to executive leadership

• Serve as a trusted advisor to senior leaders, providing clear recommendations and risk-aware guidance

• Partner with Marketing, Communications, campus stakeholders, agency partners, and external creators to execute integrated campaigns

• Oversee paid, organic, and influencer initiatives, ensuring quality, consistency, and measurable impact

• Manage relationships with agencies, production partners, and professional and influencer content creators

• Monitor performance metrics and deliver actionable insights to leadership

• Stay current on platform trends, technologies, and best practices

Operations, Governance and Channel Management

• Lead daily operations, workflows, and content delivery across institutional channels

• Manage governance for decentralized university accounts through training, guidance, and quality standards

• Direct scheduling, publishing, and accessibility compliance across platforms

• Oversee reporting, social listening, and monitoring in partnership with Public Relations and Issues Management teams

Team Leadership and Development

• Lead and mentor a team of full-time staff, student employees, and interns

• Set priorities, assign responsibilities, and maintain accountability for quality and performance

• Foster a collaborative, innovative, and comprehensive team culture

• Align team structure and capacity with evolving institutional needs

Content Production and Creative Standards

• Oversee video, photography, and graphic production for social platforms

• Review and approve creative assets for accuracy, accessibility, tone, and brand alignment

• Partner with internal and external creative teams to continually elevate content quality

Qualifications

Required Education and Experience

• Bachelor’s degree in Marketing, Film, Media Arts, Communications, Digital Media, ore related field

• Ten years of progressively responsible experience in social media, digital communications, or marketing, including three years of supervisory experience

Preferred Qualifications

• Five years of experience in a supervisory role

• Demonstrated success leading enterprise or multi-brand social media ecosystems within large, complex organizations

• Proven ability to design and operationalize social media programs across paid, organic, and creator ecosystems

• Strong portfolio showing hands-on content creation across platforms, audiences, and formats

• Track record building, leading, and developing high-performing social and production teams in collaboration with agencies and creators

• Proven experience managing cross-functional partners and external agencies while delivering cohesive, high-impact work

• Demonstrated ability to present strategy, performance, and recommendations to executive leadership

Knowledge, Skills, and Abilities

• Advanced understanding of major and emerging social platforms

• Exceptional communication, storytelling, and presentation skills

• Strong leadership, collaboration, and strategic thinking abilities

• Data-driven decision-making and analytical skills

• Expertise in reputation and crisis management in digital environments

• Ability to confidently manage upward and influence across complex organizations

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

• , with Texas A&M contributing to employee health and basic life premiums

• of annual paid holidays

• Up to and at least each month

• Automatic enrollment in the

• Health and Wellness:

• Professional Development: All employees have access to free training, webinars, and limited financial support to attend conferences, workshops, and more

• for completing a degree while a Texas A&M employee

• a program at Texas A&M that has been built by employees, for employees

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.