Sales Development Representative (IT Solutions)

Job Description

Job Description

Sales Development Representative Overview :

The Sales Development Representative (SDR) plays a pivotal role in driving the growth of a small tech company, acting as a cornerstone for building new business opportunities. This is a dynamic position tailored for someone eager to embrace their entrepreneurial spirit.

In this role, you'll be responsible for generating and nurturing sales leads, setting up first-time appointments, and building lasting client relationships. You’ll identify and target prospective clients, create innovative outreach campaigns, and determine ideal-fit customers to drive meaningful conversations. Beyond lead generation, you’ll actively contribute to refining processes and strategies to help scale the sales function.

Success in this role demands strong communication, negotiation skills, and the ability to adapt quickly in a fast-paced environment. Collaboration with cross-functional teams is crucial to meeting sales goals, fostering innovation, and accelerating our company's growth.

Sales Development Representative Responsibilities :

• Identify new target clients for business opportunities and proactively reach out to potential customers through various sales channels, such as cold calling, networking events, and referrals.
• Conduct contact campaigns with presentations and demonstrations to educate prospective clients on the features and benefits of our products / services.
• Develop and maintain a deep understanding of our products / services, as well as the industry trends and competitors, to effectively position our offerings.
• Create customized sales campaigns to contact new client’s terms that align with both the client's needs and company objectives.
• Build and maintain strong relationships with customers through regular follow-ups and excellent customer service.
• Collaborate with the internal teams to ensure smooth and successful client hand-offs through the sales lead process.
• Meet or exceed monthly and quarterly sales targets set by the company.
• Continuously update and maintain accurate sales records and CRM database.
• Stay updated on market trends, industry news, and competitors' activities.

Sales Development Representative Required Skills and Qualifications :

About K Group Companies

K Group is a locally owned and operated technology service provider that was established in Grand Rapids, MI in 1980. We proudly serve clients across the United States, while remaining especially focused on our home state of Michigan. Our expertise spans a wide spectrum of technologies and services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great, focused, team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.

As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!

Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!

Compensation and Benefits