Chief Marketing Officer

Chief Marketing Officer (CMO)

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

Marketing Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with firm goals

Build, mentor, and lead a high-performing marketing team

Collaborate with attorneys, leadership, and the intake team to drive client acquisition

Oversee public relations and brand reputation

Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI

Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery

Identify and evaluate opportunities for market expansion, including new service areas and geographic growth

Advertising & Brand Growth

Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising

Ensure compliance with legal advertising regulations while maintaining compelling messaging

Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts

Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI

Data-Driven Marketing

Optimize the firm’s website, SEO, and paid search campaigns to generate client leads

Oversee social media strategy to engage potential clients and position the firm as an industry leader

Utilize CRM and marketing automation to enhance client engagement and lead nurturing

Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels

Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives

Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact

Community Engagement & Outreach

Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

Qualifications

10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries

Proven success in multichannel advertising, brand management, and digital marketing

Strong expertise in SEO, PPC, and marketing analytics

Experience managing marketing budgets and optimizing ROI

Proven track record in managing vendor relationships, contract negotiations, and agency partnerships

Exceptional leadership, communication, and analytical skills

Ability to thrive in a fast-paced, client-focused environment

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