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Manager, Oncology Campaigns

Manager, Oncology Campaigns

NateraBaton Rouge, LA, US
2 days ago
Job type
  • Full-time
Job description

Manager, Oncology Campaigns

The Manager, Oncology Campaigns is responsible for leading the strategic planning, execution, and optimization of integrated multi-channel marketing campaigns that drive demand, enhance customer experience, and support the oncology business unit. This role requires deep expertise in digital marketing, campaign management, cross-functional collaboration, and customer-centric strategy, with a focus on B2B demand generation and the US oncology marketplace. This role includes people leadership responsibilitiesmanaging and developing a high-performing team of marketers. The ideal candidate brings a data-driven, agile mindset, with strong leadership capabilities to guide, coach, and inspire a team while delivering impactful marketing outcomes in a complex, fast-paced environment.

Key Responsibilities

Campaign Strategy & Execution

  • Design, execute, and manage integrated multi-channel and direct sales campaigns aligned with business objectives and customer experience plans.
  • Oversee the end-to-end marketing funnel from digital engagement through to sales pipeline conversion.
  • Leverage ABM, retargeting, multi-touch marketing strategies, and automation tools to optimize campaign performance.

Customer Experience & Insights

  • Ensure all digital tactics enhance the overall customer journey and drive meaningful engagement.
  • Use customer insights and analytics to inform campaign strategy, segmentation, targeting, and content.

    • Agile Marketing & Innovation

  • Embrace a test-and-learn, agile approach to marketingcomfortable navigating ambiguity, iterating processes, and fostering innovation.
  • Build internal networks across stakeholders to influence strategy and alignment across teams.

    • Cross-Functional Collaboration

  • Partner with Brand Marketing, Sales, Creative, Analytics, and Operations to ensure campaign integration and alignment with broader business objectives.
  • Work closely with Sales and Brand teams to optimize lead generation and pipeline contribution.

    • Agency & Vendor Management

  • Lead daily interactions with external agencies and vendors; develop and manage scopes of work (SOW).
  • Oversee and manage campaign budgets, ensuring effective resource allocation and ROI.

    • Compliance & Standards

  • Ensure all marketing activities are conducted in full compliance with corporate policies, industry standards, and regulatory guidelines.

    • People Management

  • Lead, coach, and develop a team of marketing professionals, fostering a culture of high performance, accountability, and continuous improvement.
  • Provide mentorship, feedback, and career development support to team members.
  • Set clear goals and performance metrics aligned to business and campaign objectives.
  • Support team well-being, engagement, and collaboration in a dynamic environment.

    • Qualifications

    Education

  • Bachelor's degree in Business, Marketing, Life Sciences, or a related field required.
  • MBA or other advanced degree preferred.

    • Experience

  • 7+ years of progressive experience in marketing, digital strategy, or campaign management.
  • At least 2 years of experience leading or mentoring team members (direct or matrixed).
  • Demonstrated success in B2B demand generation, customer journey mapping, and digital campaign execution.
  • Proven ability to lead cross-functional initiatives in complex, highly regulated industries.
  • Experience in BioTech, Oncology, or related therapeutic areas strongly preferred.

    • The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

    Remote USA

    $104,900 - $131,100 USD

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    Campaign Manager • Baton Rouge, LA, US