Marketing Manager

Smadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting.

We're seeking a hands-on Marketing Manager to join our expanding team in the US.

Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem.

This high-impact role requires strategic thinking and roll-up-your-sleeves execution.

You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.

Reports to :

• Global Head of Marketing | Close collaboration with : VP & GM of Americas Core Responsibilities Named Account Penetration & Account-Based Marketing (ABM) Own and execute ABM strategy targeting top 50-100 accounts Run multi-channel campaigns  Coordinate with sales on account plans, stakeholder mapping, and engagement strategy Track meetings booked, pipeline influenced, and revenue impact Lead Generation & Demand Gen Build systematic lead gen programs beyond events (pre-event targeting, post-event nurture, ongoing campaigns) Manage paid programs (LinkedIn, display, retargeting) Track and optimize MQLs, pipeline contribution, and ROI Event Strategy & Team Management Manage Events Analyst to execute large-scale and high-touch client events Integrate events into ABM and demand gen programs Develop campaigns to drive target account attendance and convert interest to pipeline Content Strategy Coordinate content production with internal stakeholders and / or external agencies Ensure consistent output : thought leadership, sales enablement, ABM-specific assets Own Smadex's voice and messaging for US market Required Qualifications 5+ years B2B marketing, with 3+ years in ABM or demand generation Proven track record breaking into enterprise / mid-market accounts with measurable pipeline impact Experience in tech, ad tech, SaaS, or mobile / app ecosystem Experience in using Salesforce Strong content strategy skills and data-driven mindset Experience managing or mentoring direct reports Based in US; able to travel (20-25%) Preferred : Event planning experience, understanding of performance marketing / programmatic, experience with agencies What We're Looking For Action-oriented – willing to roll up sleeves and execute, not just delegate Strategic thinker who develops the plan AND executes with excellence Strong collaborator across sales, product, events, and global marketing teams Organized and agile – juggle multiple priorities in a fast-paced, high-growth environment Self-starter who builds systems where none exist and contributes fresh ideas Powered by JazzHR