Director, Pro Marketing Comfort & WaterResideo • Golden Valley, Nevada, USA
Director, Pro Marketing Comfort & Water
Resideo • Golden Valley, Nevada, USA
24 days ago
Job type
- Full-time
Job descriptionCollaborate with sales and HVAC Pro management teams to identify growth opportunities. Design enablement programs toolkits and collateral that empower HVAC Pros to market and sell effectively. Drive HVAC Pros communications including newsletters webinars and portal content. Launch integrated marketing campaigns (events digital email content) tailored to HVAC / Plumbing Pro segments. Track and report on HVAC / Plumbing Pros performance and campaign ROI. Work closely with product marketing sales and operations to ensure consistent messaging and positioning across all channels. Serve as the voice of the HVAC / Plumbing Pros within the marketing organization. Analyze HVAC / Plumbing Pro campaign performance and optimize strategies to improve KPIs. Create dashboards and reports to track marketing effectiveness and contribution to revenue. 10 years of experience in marketing product management and / or related disciplines. 3 years in channel or HVAC / Plumbing Pro marketing leadership roles. Proven success in building and scaling marketing programs in a B2B environment (technology SaaS or manufacturing and / or related disciplines). Deep understanding of ecosystems including resellers distributors and alliances. Experience with CRM and marketing automation platforms (e.g. Salesforce HubSpot Marketo). Strong project management communication and relationship-building skills. Data-driven mindset with strong analytical and reporting capabilities. Experience managing MDF budgets and co-branded campaigns. Familiarity with HVAC / Plumbing Pro portals PRM (HVAC / Plumbing Pro Relationship Management) tools. Global or multi-regional marketing experience. Ability to thrive in an agile matrixed environment. Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies. An exciting opportunity to serve as a strategic cross-functional partner collaborating closely with sales product management procurement and customer service to drive alignment and business success.
Description
Resideo is looking for an experienced strategic and results-oriented Director Pro Marketing Comfort and Water to lead our HVAC / Plumbing Pro and marketing this role you will develop and execute marketing strategies that drive awareness demand generation and revenue growth through our HVAC / Plumbing Pros resellers and distributors. You will collaborate closely with sales product and HVAC Pro teams to ensure alignment and success across go-to-market initiatives.
JOB DUTIES : Strategy & Planning
- Develop and lead the overall marketing strategy aligned with business goals.
- Build and execute go-to-market campaigns and programs with / through HVAC Pros to drive pipeline and revenue.
- Own the planning and execution of co-marketing programs.
Pro Engagement
Campaign Management
Cross-functional Leadership
Analytics & Optimization
YOU MUST HAVE :
WE VALUE :
WHATS IN IT FOR YOU :
#LI-LH1
#LI-HYBRID
Required Experience :
Director
Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
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Director Pro Marketing Comfort Water • Golden Valley, Nevada, USA
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