Director, CREED Boutiques North America

Director, Boutiques North America

This position plays a pivotal leadership role within Kering Beaut, overseeing the performance, operations, and strategic growth of Creed boutiques across the U.S. The Director will drive sales performance and deliver an exceptional client experience through strong leadership, innovative sales strategies, and impactful brand events. In addition to managing existing boutique operations, the Director will play a key role in supporting the new store expansion plan, ensuring each new location launches with operational excellence and brand consistency. The role will also define and execute strategic action plans to maintain strong control over key performance indicators (KPIs), while fostering a culture of clienteling excellence and accountability across all boutiques.

Core Responsibilities

Leadership & Operational Management

• Drive and maximize sales performance across all Creed boutiques in the U.S., consistently achieving sales targets while ensuring operational excellence and profitability.
• Inspire and support store leadership teams in executing company strategies, fostering a high-performance culture rooted in accountability and results.
• Conduct regular store visits to assess performance across key areas including team leadership, merchandising, KPIs, FOH / BOH standards, operational processes, and business tools.
• Identify and implement process improvements to enhance boutique operations and elevate customer experience.
• Monitor productivity, client KPIs, cost controls, and inventory management (including shrinkage), ensuring alignment with business goals.
• Develop and execute measurable action plans to drive sustainable growth and operational efficiency.

Strategic Planning & Execution

Performance & Talent Development

Core Requirements