Head of Brand and Creative Marketing

At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer-centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., This leader will take Procept's multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.

Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best practice standards, and arm commercial teams with high-impact sales materials that scale the Procept value story in‐market.

Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences.

Identify and quantify key customer, clinical, and economic barriers to adoption.

Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first-line treatment for BPH.

Commercial Marketing Alignment

Work with marketing and sales leadership to align on a unified go‐to‐market strategy, including defining the value proposition, procedure positioning, and competitive messaging.

Collaborate cross‐functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.

Provide strategic insights into our annual planning process.

Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.

Drive program launch excellence initiatives to ensure the successful integrating of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.

Commercial Tools & Capabilities

Develop a comprehensive content library that is easily accessible and empowers the sales team with on‐demand digital and physical resources.

Clinical Marketing Scale & Amplification

Establish best‐in‐class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer‐to‐peer education.

Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.

Cross‐Functional Partnership

Partner with Marketing Communications to develop comprehensive marketing campaign plans, including defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.

Interface closely with the Market Access team to build health economic messaging rooted in real‐world evidence.

Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.

Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.

Experience : 12+ years of marketing experience, preferably in the medical device industry, with demonstrable examples of success.

A proven track record of leadership by example, as well as recruiting and developing high‐performing teams.

Strategic Acumen : The proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption.

Data‐Driven : A strong data‐driven leader with deep expertise in reporting, performance analysis, and strategic prioritization.

Change Management : Customer‐Facing Experience : Experience working with C‐suite hospital administrators and decision‐support functions within hospitals and health systems is also desired. A Bachelor's degree in marketing, business or related field discipline is required; an MBA or advanced degree is desirable.

Experience in the surgical robotics, or with other novel, high‐growth medical products / therapies.

Experience marketing directly to surgeons and hospital executives.

$This position also includes a 25% bonus and RSUs at offer!

It starts with our live induction program that serves as an incubator for cross‐functional team building, an immersion in Procept's history, jam‐packed interactive sessions with executive leadership and a crash‐course in the mission and purpose of what we do. It continues with our one‐of‐a‐kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

It will be an opportunity for you to join a community devoted to making a difference in this world!

We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on‐site gym, a 401(k) plan with employer match, short‐term and long‐term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.

The pay range(s) for this role represents a base salary range for non‐commissionable roles or on‐target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‐related skills, depth of experience, relevant certifications and training, and specific work location. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

We'll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.