E-mail Marketing Specialist

Email Marketing Specialist

This is a remote position. We're looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers.

Key Responsibilities

• Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot
• Support broader lifecycle marketing strategies with hands-on execution and optimization
• Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion
• Implement segmentation strategies to target specific audiences and improve deliverability and engagement
• Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities
• Conduct A / B testing on subject lines, copy, design, and send times to optimize performance
• Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM)
• Stay current with best practices and trends in email marketing and eCommerce automation
• Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups)

Requirements

Nice to Have

Benefits