Marketing Manager

Job Description

Job Description

General Summary :

This position will formulate and drive all marketing strategies and activities across the entire company. The Marketing Manager provides marketing and business expertise as well as strategic development internally and among our key partners ExxonMobil (lubricants and fuel) and Fleetcor fleet card.

Primary Responsibilities and Duties :

• Develop and implement effective marketing strategies, plans, and campaigns that drive outcomes to meet the company’s growth goals and achieve performance metrics.
• Design comprehensive marketing strategies to create awareness of the company’s various business activities.
• Lead marketing plans and execution across various channels including email, digital, social, and print.
• Analyze campaign performance to uncover key insights and make recommendations for improvement.
• Create content (e.g. sales documentation, case studies, videos, website copy, social media posts) to articulate the brand and purpose from a corporate levels as well as the benefits of our services at the business unit level.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Create content regularly to grow the company’s brand awareness (press releases, corporate announcements, and creative content).
• Develop and deliver the marketing plan based on customer, product, and competitive data.
• Conduct general market research to keep in tune with trends and competitor’s marketing strategies.
• Monitor and maintain marketing budget and work with manager to ensure funds are allocated and managed effectively.
• Work with different business leaders to determine long and short-term goals and key metrics for multiple business lines.
• Work closely with management to lead highly visible marketing efforts that have significant impact on the direction and performance of the company.
• Develop and manage internal communication to the organization and other key internal functions.
• Function and build partnerships as the company’s representative towards external parties such as media, stakeholders, and potential customers.

Position Requirements :

Position Competencies :

Working Environment :

The work of this position is performed in an environmentally controlled office environment. This position requires the ability to work under pressure and communicate with a diverse population including other employees, customers, vendors, etc. This position also requires prolonged periods of sitting in a regular seated position as well as the use of general office equipment including phones, printers, computers, (mouse, keyboard, etc.)

The job description of the Marketing Manager is not inclusive and is subject to changes, additions, and deletions as determined by the supervisor.

The McPherson Companies, Inc. is an Equal Opportunity Employer – M / F / Vets / Disabled.