Commercial Marketing Manager - Digital Channel (Fiber)

Commercial Marketing Manager - Digital Channel (Fiber)

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. Be Part of the Team Powering T-Mobile's Digital Growth We're looking for a Commercial Marketing Manager - Digital Channel (Fiber) to lead the strategy, performance, and growth of our broadband digital sales experiences. In this role, you'll drive how customers discover, shop, and buy through Web, T-Life, and Digital Affiliate channels - helping T-Mobile bring Fiber and Fixed Wireless Access to more homes than ever. You'll be the connective force across teams - from Product and BI to Enablement and Retail - building seamless omni-channel experiences and driving measurable results. If you're passionate about data-driven marketing, digital commerce, and leading cross-functional impact, this is the role for you. This is a hybrid work environment with three days in the office.

What You'll Do

Own the digital roadmap for broadband channels (Web, T-Life, Affiliates), ensuring alignment and parity across the portfolio. Lead digital-first sales experiences and continuously optimize performance in partnership with Postpaid and Prepaid Channel Managers. Collaborate across teams - Enablement, BI, and Product - to launch new digital capabilities and system enhancements. Track and optimize KPIs including traffic, CPL, CPGA, attach, and conversion to improve funnel performance. Bridge digital and retail, ensuring an integrated, customer-first experience across all sales touchpoints. Drive go-to-market readiness for new offers, promotions, and digital capabilities.

What You Bring

Deep understanding of digital commerce ecosystems, including assisted and unassisted sales models. Strong analytical skills with experience in Adobe Analytics, Tableau, and Power BI. Proven success leading digital channel or go-to-market strategies in a matrixed environment. Exceptional collaboration and influence skills across cross-functional teams. Ability to translate data into actionable insights and executive-level storytelling. A strategic mindset with discipline in prioritization and flawless execution.

You'll Thrive Here If...

You love digging into data to uncover opportunities and trends. You get energy from collaborating across teams and moving big initiatives forward. You're passionate about building frictionless digital experiences that convert. You balance long-term vision with short-term performance wins.

Qualifications Required

4+ years of experience in digital sales, channel management, or eCommerce performance roles. Hands-on experience with Adobe Analytics, Tableau, and Power BI. Strong understanding of conversion funnels and customer journey optimization. Excellent communication and stakeholder management skills.

Preferred

Experience in telecom, broadband, or subscription-based industries. Knowledge of digital retail integration (BOPIS, T-Life, assisted conversion). Familiarity with Fiber and FWA products and channel operations.

What Success Looks Like

Growth in digital contribution to broadband activations (Fiber and FWA). A unified, high-performing digital experience across channels. Clear, actionable insights shared with leadership to drive decisions. Strong partnerships that speed execution and remove friction. Recognition as the digital lead for T-Mobile's broadband commercial team.

Why T-Mobile

At T-Mobile, we're changing the way the world connects - and we're doing it fast. You'll join a team that values innovation, collaboration, and performance. Here, your ideas have impact, your work moves the business forward, and your growth never stops. At least 18 years of age Legally authorized to work in the United States Base Pay Range : $84,200 - $151,900 Corporate Bonus Target : 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and / or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and / or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.