Community Liaison

• To build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs, hospital’s publics (physicians and their office staffs;
• community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers;

and media) in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.

KEY RESPONSIBILITIES :

• Executes marketing plans and programs implemented by the Director of Business Development to ensure the profit growth and expansion of the organizations’ products / services.
• May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
• Maintains relationships and secures competitive information on products and services in order to maintain and develop market share.
• Executes communication strategies, plans and materials consistent with the organization’s marketing image.
• Consults with Director of Business Development in order to maintain a consistent public image.
• Represents the organization at major public events.
• Supports the organization’s strategic business development efforts.
• Embraces the organization’s public relations effort.
• Conducts market research, analysis, and reporting activities relevant to the organization’s mission, philosophy and goals.
• Upholds the Organization’s ethics and customer service standards.
• Participates in activities which enhance professional growth and development.
• This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of Reno Behavioral Healthcare Hospital.

Additional responsibilities regarding digital aspect of position :

Graphic Artist : Designs in-house and external marketing collateral that supports the DPBHH branding to include, but not limited to : newsletters, fact sheets, email campaigns, social media posts, brochures, display advertisements for publications and social media, logo / branding development, PowerPoint presentations, business cards, posters, manuals, patient forms and event T-shirts.

This may also include copy writing, press releases and photographing events for promoting events and to use in social media and print.

Event coordinator : Utilizes call-to-action marketing in print, social media and networking to help increase public awareness about city-wide events.

Supports the community liaison team by contributing creative theme ideas, collect vendor bids and help coordinate events.

• Includes design and implementation of an invitation email campaign to assigned demographic; signage / posters using graphics for the themed event;
• contact community resources that could benefit by collaborating with the event to help drive traffic and increase attendance;
• design giveaway materials for display advertising items such as water bottles, t-shirts; meet and greet guests and provide an ambassador, professional representation of DPBHH;

support setting up and tearing down the event; follow-up with contacts and add to email client base and send a thank you email to those who attended.

Website : Supports event updates and community recap information; copy content; provide professional high-end images that can also be used in print;

support writing blog content to sustain the SEO algorithm for better optimization.

• Coordinates and handles the GetMoreReviews.com app to post positive reviews on the DPBHH website and social media.
• Provides all marketing material in both English and Spanish.

Requirements

Knowledge and Experience :

• Bachelor’s Degree in Marketing, English, Journalism, or other related discipline.
• Three to five years’ experience in community development, public relations / corporate and crisis communications.
• A proven record of developing and evaluating effective marketing campaigns.
• Valid Nevada Driver’s License
• Valid car insurance
• Familiarity with continuum of care and clinical terminology
• All direct patient care staff will be trained in BLS (CPR), which must be renewed every 2 years.
• All staff, both clinical and non-clinical, will be trained in CPI as part of their orientation. All direct patient care staff will be retrained every year

Skills and Abilities :

• Effective oral and written communications.
• Knowledge of local, state and federal political processes.
• Knowledge of patient rights and laws pertaining to mental health.
• Knowledge of printing procedures, graphic arts, photography, and desktop publishing.
• Proficiency with software and / or equipment. (Microsoft Office applications including Outlook, Word, Excel and PowerPoint)
• Strong organizational skills with ability to prioritize projects, work relatively independently, manage multiple tasks, and meet deadlines.
• Strong interpersonal skills. Ability to work with people with a variety of background and educational levels.
• Good judgment, problem solving and decision-making skills.
• Demonstrated commitment to working collaboratively as well as possessing the skills to lead, influence, and motivate others.
• Ability to work in a fast-paced, expanding organization.
• Ability to drive during day and / or night hours.
• Reliable vehicle to use during work hours.

Physical Requirements :

While performing the duties of this job, this position is frequently required to do the following :

• Communicate effectively in person or via telephone in a manner which can be understood by those with whom the person is speaking, including a diverse population.
• Give and follow verbal and written instructions with attention to detail and accuracy.
• Perform complex mental functions and basic arithmetic functions; interpret complex laws, regulations, and policies; collect, interpret, and / or analyze complex data and information.
• Minimum standard of visual acuity with or without correction.
• Coordinate multiple tasks simultaneously.
• Reach forward, up, down, and to the side.
• Ability to stoop, bend and lift.
• Ability of hand and finger dexterity (pick, pinch or type and grasp)
• Drive, sit and / or stand for minimum periods of one hour or more at a time and come and go from the outside to inside areas repeatedly throughout the day.
• Frequently exposed to temperature changes due to environmental conditions as the work requires transferring from inside to outside temperatures.
• Frequently exposed to high outside heat temperatures.
• Lift up to twenty (30) pounds, exert up to 100 pounds of force occasionally, and / or up to 30 pounds of force frequently.

Benefits

We proudly offer the following benefits available 1st of the month following just one month of employment :

• Competitive rates
• Tuition reimbursement
• Comprehensive package of benefits to include :
• Medical
• Dental
• Vision
• Life, Pet, Identity Theft Insurance
• 401k
• Generous paid time off
• Short Term and Long Term Disability
30+ days ago