Sr Business Intelligence Engineer Digital Experiences Capabilities

Job Description

Job Summary

We are seeking a Hybrid Data Specialist with strong data engineering expertise and data analytics skills to play a critical role in building and optimizing the data foundation for Visa Marketing 360, Visa’s global marketing automation and personalization platform. In this role, you will partner with technology teams to design, build, and optimize the data foundation that powers Visa Marketing 360, define and maintain a flexible, scalable data model that adapts to evolving business and platform needs, and ensure that internal and external data sources are seamlessly integrated, cleansed, enriched, and ready for use in marketing campaigns.

Main Responsibilities

• Data Engineering & Integration
• Partner with technology to prepare and maintain the data foundation for Visa Marketing 360, integrating multiple internal and external data sources and embed AI-driven data processing workflows to improve speed, accuracy, and scalability.
• Perform data cleansing, transformation, and enrichment to create high-quality datasets for marketing strategies.
• Integrate internal predictive models and Segmentation Engine into platform workflows.
• Develop processes to monitor and maintain data quality, proactively identifying and resolve issues.
• Partner with technology to build and maintain data pipelines that ensure reliable, real-time, and batch data availability for marketing campaigns
• Data Model Definition & Governance
• Design, implement, and maintain a flexible, scalable data model that supports evolving marketing campaign requirements, advanced analytics, and AI-driven personalization strategies.
• Ensure data model accommodates new data sources, changing business rules, and regional variations without disrupting existing operations.
• Collaborate with product and marketing teams to translate business requirements into robust data structures and relationships.
• Establish data governance standards to maintain consistency, accuracy, and compliance across the platform’s datasets.

Data Analytics

AI & Automation

Collaboration & Enablement

Key Attributes for Success

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for Sponsorship

Qualifications

Basic Qualifications

Preferred Qualifications

Additional Information

Work Hours : Varies upon the needs of the department.

Travel Requirements : This position requires travel5-10% of the time.

Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 180,600.00 to 262,150.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.