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Senior Brand Strategist- REMOTE

Senior Brand Strategist- REMOTE

ICFWashington, DC, US
1 day ago
Job type
  • Full-time
  • Remote
Job description

Senior Brand Strategist

ICF is seeking a Senior Brand Strategist to help lead strategic thinking for our energy clients and their marketing and advertising campaigns. The ideal candidate can meld both the science and art of finding insights to help our teams and clients better understand customer mindsets and brand opportunities to develop smarter campaigns.

You will collaborate with account and creative teams in not only advancing campaigns and overall positioning, but keeping our teams informed of the ever-changing dynamics impacting the industry and its customers. You will have the support of an ICF Customer Insights and Behavioral Science team. The ideal candidate is a creative thinker with a strategic mindset and a passion for research, building narratives, positioning, and great campaigns. If you excel in working collaboratively to develop innovative brand strategies that improve customer engagement, we invite you to apply for this role.

Why you will love working here :

  • Quality of life : Flexible workplace arrangements, work-life balance
  • Investment of the community : Donation matching, volunteer opportunities
  • Investment in you : Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
  • And many, many more (Ask your recruiter for more details!)

What you will be doing :

  • Lead campaign strategy development for key clients and campaigns, working closely with account and creative leaders.
  • Write and socialize creative briefs with clients and internal teams.
  • Check for strategy and brand consistency in creative concepting and delivery.
  • Identify true customer insights and help interpret them through creative ideation.
  • Develop and facilitate workshops as part of strategy development.
  • Write and socialize message frameworks.
  • Write and deliver annual insight reports to clients and internal teams.
  • Develop brand positioning statements and value propositions that differentiate our clients.
  • Contribute strategies, write content, and deliver persuasive presentations for new business opportunities.

    • What we need you to have (minimum qualifications) :

  • Bachelor's degree in marketing, market research, journalism, sociology or related fields. (applicants can substitute one year of related experience for one year of education)
  • 8+ years of experience developing brand strategies and campaign strategies within an agency or a client marketing team.
  • Must be able to pass a background check and drug screening.

    • What we would like you to have :

  • Deep skills in supporting the development of advertising campaigns and writing creative briefs.
  • Strong writing and client-facing presentation skills. Previous roles should include client facing role as a subject matter expert.
  • Experience using AI as a tool to make our research and deliverables smarter and more efficient.
  • Primary and secondary research experience and demonstrated ability to use the data to turn insights into actionable strategy.
  • Experience working in cross-functional marketing teams.
  • Knowledge of consumer behavior psychology.
  • Significant experience developing secondary research on consumer, company, category and competitors, writing PPT decks, and presenting them to clients.
  • Knowledge of the energy industry, specifically utilities.
  • Demonstrated ability to design and lead workshops as part of strategy development
  • Corporate brand platform and strategy development expertise.

    • Compensation : The salary range for this position may vary based on location. In certain locations, the range may go up to $150,000.

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    Senior Strategist • Washington, DC, US

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