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Performance Marketing Manager
Performance Marketing ManagerShopBack • New York City, New York, USA
Performance Marketing Manager

Performance Marketing Manager

ShopBack • New York City, New York, USA
16 days ago
Job type
  • Full-time
Job description

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform but to reimagine how brands and consumers connect. As former advertisers they understood the limitations of traditional marketing and saw an opportunity to deliver more value on both sides. That idea quickly turned into action and the first prototype was built over a weekend with the other co-founders. Today ShopBack serves over 50 million users across 13 markets partners with 20000 merchants and powers over half a million transactions daily. Were building The Worlds Most Rewarding Way to Shop and looking for bold driven individuals to join us.

In this role you will play a pivotal role in designing and implementing paid media strategies to drive growth in user acquisition. You will be working closely with local teams and regional stakeholders to foster strong partnerships ensuring seamless coordination and execution of marketing initiatives in North America. If you are an experienced self-motivated and innovative digital marketer this could be the role for you.

Note : This role is based in New York City with frequent travels to Austin Texas (HQ).

Your Adventure Ahead

  • Manage and own the performance of all performance marketing channels including but not limited to Meta Ads Google Ads TikTok Ads and network campaigns.
  • Drive the affiliates and content marketing inititatives in the North America market.
  • Partner closely with local marketing teams to deliver localized strategy : campaign and media planning and creative development.
  • Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
  • Responsible for budget planning and execution aimed at maximizing marketing effectiveness.
  • Growth hacking through constant testing to discover new marketing opportunities.

Essentials to Succeed

  • 7 years of hands-on experience in online paid media for digital app and web products in the e-commerce or digital marketplace space.
  • Bachelors degree in marketing business or relevant experience.
  • Proficient in managing campaigns across the following advertising platforms - Meta Ads Google Ads TikTok Ads and network campaigns.
  • Proficient in marketing tools including Google Analytics Google Search Console and / Appsflyer.
  • Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
  • Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
  • Good communication skills and stakeholder management are able to work across multiple markets and cultures collaborate easily with others and adapt agilely.
  • Self-starter with the ability to work independently owning the problem and developing the solution.
  • Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows enhance productivity and drive efficiency at scale.
  • ShopBackers DNA

    Grit - We tackle all challenges head-on working together to solve problems and achieve success.

    Hunger - We value hard work and having relentless drive.

    Speed - We move fast and have a bias for action all to deliver maximum impact.

    Impact - We focus on results always aiming for the best possible outcomes and timelines.

    Growth - We embrace a growth mindset constantly striving to learn improve and excel in our roles.

    Exclusively for ShopBackers

    Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

    Be part of a winning team on a journey to global scale.

    Competitive compensation based on your performance.

    Candid open and collaborative culture where feedback is valued for everyone to grow and improve every day.

    Work-From-Anywhere benefit to enable you to thrive personally and professionally.

    ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!

    We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools including AI to help our team screen applications match candidates to roles generate interview notes and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process we may (with your consent) capture screen activity and / or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting emailprotected .

    We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

    Required Experience :

    Manager

    Key Skills

    Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Performance Marketing Manager • New York City, New York, USA

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