Vice President of Sales (El Paso)

Vice President of Sales

About the Company

Flourishing manufacturer in the consumer durables industry

Industry

Consumer Services

Type

Privately Held

About the Role

The Company is seeking a Vice President of Sales to spearhead its dealer-channel strategy and commercial expansion. The successful candidate will be responsible for all aspects of the role, including leading the development and execution of a structured conversion and onboarding playbook for target accounts, negotiating vendor agreements with strategic regional partners, and delivering significant channel revenue within a specified timeframe. The role also involves establishing tiered dealer programs with differentiated benefits, building and leading a national sales team, and partnering with marketing on dealer-specific campaigns. The ideal candidate should have a minimum of 10 years' experience in dealer or channel sales leadership within relevant categories, possess a hunter mentality with strong negotiation and relationship-building skills, and have existing relationships with national and regional dealer groups.

Applicants for the Vice President of Sales position at the company should have a proven track record in dealer or channel sales leadership, with a focus on consumer durables, outdoor products, or adjacent categories. The role requires a candidate with a hunter mentality, adept at driving new dealer acquisition and strengthening existing partnerships. Strong negotiation and relationship-building skills are essential, as is the ability to build a high-performing national sales organization. Experience in establishing tiered dealer programs and a background in working with cooperative retailers, buying groups, or franchise networks is preferred. The role is pivotal in the company's mission to deliver profitable growth and market share gains, and the successful candidate will be instrumental in redefining standards in the industry.

Travel Percent

Less than 10%

Functions

• Sales / Revenue