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Senior Marketing Manager - App Installs
RedfinSeattle, WA, US30+ days ago
Job type
- Full-time
Job descriptionApp Growth Strategy : Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms. Full-Funnel Optimization : Own the complete app user journeyfrom install to contact with an agentoptimizing for lead generation, conversion, and ROI. Paid Media Management : Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability. Analytics & Attribution : Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers. A / B Testing & Experimentation : Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate). Cross-Functional Collaboration : Work closely with real estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand. A bachelor's degree plus six+ years of experience managing app campaigns through paid advertising channels with a history of delivering results. Proven success managing 67 figure app marketing budgets across multiple paid channels. Expert in using smart analytics tools and MMP's like MobileAppTracking, Appsflyer, Adjust, Google Analytic. Experience scaling both iOS and Android app campaigns in competitive verticals. Experience analyzing post-install campaign metrics and regularly providing updates to product and engineering teams to improve consumer engagement. Results-oriented, entrepreneurial mindset with strong project management skills. Experience in a B2C or marketplace environmentreal estate, proptech, or local services is a plus
Senior Marketing Manager
This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days. Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!
Redfin's Growth Marketing team is looking for an entrepreneurial, analytical, creative and results-oriented senior marketing manager to own and drive profitable growth across our mobile app funnel by leveraging paid advertising from user acquisition and installs through in-app engagement and conversion to agent contact. This role is central to accelerating our app's impact as a primary lead channel for our real estate business.
Who You Are
- Determined to reach your goals : you're motivated by challenging projects and thrive working collaboratively and creatively.
- Analytical storyteller : you ask questions of data and use the numbers to uncover insights and trends, creating new ideas and great results
- A / B testing is your speciality : you constantly iterate campaigns to produce learners used to improve performance
- You cross-collaborate to get things done : it's easy for you to work with other teams to remove roadblocks and get strategic projects prioritized
- Decisive and detail-oriented : you bring ideas to the table and feel empowered to tackle them
What You'll Do
About You
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Senior Marketing Manager • Seattle, WA, US
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