Marketing Cloud Specialist

Join to apply for the

Marketing Cloud Specialist

role at

Prosperity Life

Join to apply for the

Marketing Cloud Specialist

role at

Prosperity Life

About The Role

We are looking for a skilled

About The Role

We are looking for a skilled

Marketing Cloud Specialist

with a strong background in

web design

to join our marketing team. The ideal candidate will be responsible for creating, deploying, and optimizing marketing campaigns using Salesforce Marketing Cloud while also contributing to website design, UX / UI improvements, and front-end development projects.

Key Responsibilities

Design, build, and execute email marketing campaigns using Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)

Manage and execute multi-channel marketing campaigns using Salesforce Marketing Cloud, including email marketing, customer journeys, segmentation, and reporting

Collaborate with the creative team to design responsive email templates and landing pages

Maintain and update subscriber data, including segmentation, data extensions, and imports

Monitor email sends, deliverability, and engagement analytics; provide performance reports

Collaborate with marketing, sales, and IT teams to gather requirements and support campaign execution

Troubleshoot issues within the platform and support users in resolving technical problems

Ensure proper data integration between Marketing Cloud and CRM systems

Use AMPscript, HTML, CSS, and JavaScript to customize campaign assets and enhance interactivity

Monitor, test, and analyze performance metrics to improve future campaigns

Maintain brand consistency across all digital channels

Collaborate with the web development team to implement web-based marketing initiatives, A / B testing, and personalization strategies

Ensure cross-browser and cross-device compatibility for web assets

Stay current on Marketing Cloud updates, email marketing best practices, and web design trends

Required Skills And Qualifications

1-2 years of experience working with Salesforce Marketing Cloud (or similar platforms like Adobe Campaign, HubSpot, etc.)

Proficient in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)

Knowledge of email best practices (CAN-SPAM compliance, responsive design, A / B testing)

Understanding of compliance and regulatory requirements in insurance marketing

Experience with responsive web design and mobile-first development

Understanding of email deliverability, and email testing tools

Familiarity with web analytics tools (e.g., Google Analytics) and A / B testing

Strong attention to detail and a creative mindset

Ability to manage multiple projects with attention to detail and deadlines

Excellent communication and project management skills

Preferred Qualifications

Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)

Familiarity with AMPscript and / or SQL for segmentation and personalization

Experience working with CMS platforms (e.g., WordPress, Sitecore)

Basic graphic design skills (Adobe Photoshop, Figma, Sketch, etc.)

Understanding of SEO and CRO best practices

Proficiency in HTML and CSS, Java Script

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Engineering and Information Technology

Industries

Insurance

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