Director, Marketing Automation & Data Strategy

Description

We seek an experienced m arketing automation subject matter expert to expand our established omnichannel team. The Director, Marketing Automation Strategy, partners with cross-functional subject matter experts to support global pharmaceutical and biotech clients in both consulting-based and standard AOR structured engagements. The team utilizes an agile-inspired methodology that informs both how it collaborates (lean, collaborative matrix team) and how work moves through the system (Kanban with adapted SCRUM methods).

The work of this team typically fits within these categories :

1) Clients seeking omnichannel capabilities : You will participate in designing and executing organizational transformation initiatives designed to help clients accelerate their journey to become truly omnichannel enterprises.

2) Clients with existing omnichannel capabilities : You will assist with initiatives to upskill their omnichannel abilities. You will also serve as an in-house subject-matter expert, supporting agency teams that need to translate creative campaigns into effective omnichannel campaigns.

3) Unique agility / non-standard AOR projects : You will apply your skillsets alongside purposefully assembled nimble teams that are composed to tackle unique one-off client challenges, challenges not well-suited for standard AOR engagements.

4) SME support to standard AOR teams : You will provide support to standard AOR client engagements as a billable resource as needed.

Other important details about the role :

• Expects you to lead client initiatives across marketing automation strategy / implementation and advanced analytics-driven optimization. Your skills may be focused on strategic thinking and system design for one project and fingers-to-keyboard implementation on another.
• Critical thinking and the ability to unpack audacious, often ambiguous, challenges into smaller, addressable workstreams that can be orchestrated into a roadmap are crucial.
• You will be highly customer-facing, bridging relationships within our internal Syneos network and building relationships with new and existing external clients.
• Requires you to stay on top of emerging trends and changing privacy laws that impact CX Design, marketing automation, and the compliant use of data.

JOB RESPONSIBILITIES

QUALIFICATION REQUIREMENTS

Additional skills in these areas are a plus :

QUALITIES WE LOOK FOR

The annual base salary for this position ranges from $140,000 to $155,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions / bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action / equal opportunity employers (Minorities / Females / Veterans / Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

At?Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.