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PPC Digital Lead
PPC Digital LeadVirtualVocations • Lansing, Michigan, United States
PPC Digital Lead

PPC Digital Lead

VirtualVocations • Lansing, Michigan, United States
13 hours ago
Job type
  • Full-time
Job description

A company is looking for a PPC Digital Lead to manage strategy, execution, and performance across paid search campaigns.

Key Responsibilities

Develop, implement, and manage paid search campaigns across Google Ads and other platforms

Regularly monitor and optimize campaigns to maximize performance and conversions

Oversee a team and collaborate with digital marketing specialists to deliver reports and insights

Required Qualifications

Proven experience managing PPC campaigns, preferably in Google Ads

Strong understanding of paid search concepts, including keyword research and bidding strategies

Familiarity with tracking tools and analytics platforms such as Google Analytics

Ability to manage budgets and deliver results within set targets

Google Ads certification or other relevant PPC certifications preferred

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Lead • Lansing, Michigan, United States

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