SEO Specialist

Job Description :

The SEO Specialist will have to work closely with the Digital marketing team Content Creative and Operations team to develop and implement appropriate online strategies for the businesss websites blog sites and other pages Tasked with the improvement of the businesss site visibility and raising the organic search rankings the SEO specialist will also be responsible for the creation implementation and analysis of SEO programs

Key responsibilities

• Manage and improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions Work towards quarterly SEO department performance targets
• On page and off page optimization for website and blog including meta tags meta description alt tags URL leaf node H1 H2 directory submission etc
• Perform ongoing keyword discovery expansion and optimization for the performance of all content website blog other pages Conduct relevant SEO audit for ongoing optimization
• Review the businesss content on a regular basis to identify opportunities points of improvement and creative solutions for the businesss SEO programs
• Content creation for SEO requirements and copy optimization basis keyword research
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented

Requirements