Senior Director of Digital Engagement

Job no : 528802

Position Type : Staff Full Time

Campus : UMass Boston

Department : VC-University Advancement

Pay Grade : 34

Date opened : 30 Oct 2025 Eastern Daylight Time

Applications close : 13 Nov 2025 Eastern Standard Time

Overview

The Senior Director of Digital Engagement serves as the Office of University Advancement and Alumni Engagement’s point person for online content, with the primary objective of creating and implementing digital strategies to engage alumni and donors and deepen their connection to UMass Boston. Working closely with colleagues in the Advancement office as well as through active discovery, the Senior Director will utilize social media, email, and the web to enhance and further the connection UMass Boston alumni have with their alma mater and each other. Reporting directly to the Assistant Vice Chancellor for Alumni Engagement and exercising a high degree of creativity, independence, and strategic thinking, the incumbent will measurably increase alumni engagement and participation through digital engagement. She / he also will work with our colleges, schools, institutes, and centers to promote communications that resonate with our alumni and friends.

Responsibilities

• Develop and implement digital strategies for large‑scale events and fundraising initiatives that engage alumni and donors.
• Create all content and oversee the strategy, aggregation, and implementation of unique content for the exclusive online alumni community, "BEACONConnect"; utilize best practices to craft text and source imagery for BEACONConnect emails, monthly digests, and feed posts to engage and inform alumni and donors and increase social media following.
• Establish relationships with alumni, friends, and members of university leadership and faculty, and facilitate sharing relevant news and updates from their social media accounts.
• Monitor activity on all social channels, emails, and web traffic; analyze opens and clicks and create monthly reports; provide monthly activity reports for social, email, and web, citing findings.
• Manage and update alumni and advancement websites, keeping content fresh, engaging, user‑friendly, and well‑organized; stay abreast of new technologies and industry best practices, and suggest new features and tools to improve the department’s online presence.
• Analyze website traffic, provide monthly reports, and develop and implement strategies for driving new visitors to both alumni and advancement sites, utilizing SEO, keyword search, and Google Analytics.
• Ensure accuracy, appropriate messaging, and consistency of style, text, and best practices across all UMass Boston alumni online platforms, including proofreading and editing text for style and accuracy.
• Build all automations and journeys using the email marketing platform (currently Salesforce Marketing Cloud); assist with non‑automated emails and event registration pages as appropriate.
• Manage all paid social media advertising using best practices for setup, optimization, and reporting, ensuring target audiences are reached effectively.
• Perform other duties as assigned.

Qualifications

Bachelor’s Degree in Communications, English, Journalism, Marketing or a closely related field, with a minimum of seven to ten years of professional experience and demonstrated expertise with social media, email marketing, and / or website management is required. Fluency with social media sites, including but not limited to Facebook, Instagram, , Twitter / X, and TikTok is required. Professional experience working in an academic environment is preferred, as is experience with video production, video editing software, and graphic design (Final Cut Pro X, Adobe Premiere, Canva).

Application Instructions

Please apply online with your resume, cover letter, and a list of three professional references.

Review of candidates will begin following the application closing date.

Only internal candidates in the Professional Staff Bargaining Unit will be considered during the first ten business days of the posting. All other candidates will be considered after that period.

Salary ranges for Pay Grade 34 can be found at the following link : Grade 34.

This is an exempt union position.

All official salary offers must be approved by Human Resources.

EEO & Accessibility

UMass Boston is committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If a reasonable accommodation is needed, please contact HRDirect@umb.edu or 617-287-5150.

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