Sr. Technical SEO Analyst Job at Tire Rack in South Bend

Description

We are seeking a highly skilled Technical SEO Analyst to own and drive the technical optimization of our website with the goal of improving organic and AI / LLM search performance. You will be responsible for ensuring optimal crawlability, indexation, site speed, and linking architecture, while working closely with cross-functional teams. If you're passionate about SEO, performance metrics, and site architecture - and have the coding chops to automate and scale - we want to hear from you.

Key Responsibilities

• Analyze server logs to optimize crawler behavior, identify crawl budget inefficiencies, and manage sitemaps and robots.txt.
• Conduct deep technical SEO audits addressing architecture, canonicalization, structured data, hreflang, internal linking, and mobile usability.
• Monitor and enhance site performance using tools like Lighthouse and PageSpeed Insights, focusing on Core Web Vitals and rendering performance.
• Automate SEO tasks using Python (e.g., BeautifulSoup, Scrapy, Selenium) to parse logs, audit URLs, and surface SEO issues.
• Manage crawl budget and indexation via URL parameter evaluation, pagination, duplication control, and integration with Google APIs.
• Collaborate with engineering, UX, and content teams to ensure SEO-friendly site architecture and technical alignment for new features.
• Implement performance best practices including browser caching, asset compression, CDN strategies, and rendering path optimization.
• Build dashboards and automate reporting in Looker or Tableau to track technical SEO health and detect anomalies.
• Use SEO tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console to monitor and optimize visibility.
• Stay up to date with SEO trends and translate technical insights into actionable strategies for both technical and non-technical audiences.

Qualifications

Education

Bachelor's degree in computer science, Information Technology, Marketing, or a related field.

Work Days

Normal work days are Monday through Friday. Occasional Saturdays and Sundays may be necessary.

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