Senior Analyst, Paid Search

Digital Marketing Senior Analyst

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce's global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration. This individual is responsible for ensuring the agency is executing against business objectives while translating complex performance data into actionable insights that influence our global marketing strategy.

This is an ideal opportunity for someone who combines analytical strength, cross-functional communication skills, and channel expertise to help scale a high-performing paid search program.

Key Responsibilities :

• Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency.
• Oversee agency execution to ensure it aligns with Salesforce's goals, budgets, timelines, and creative directionproviding guidance, feedback, and strategic input.
• Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations.
• Support and guide the agency in A / B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution.
• Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives.
• Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards.
• Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs.

Required Skills & Experience :

Desired Skills & Experience :

What Success Looks Like :

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : https : / / www.salesforcebenefits.com.