Videographer & Editor Job at hiyo in California

THE COMPANY

Hiyo started when three changemakers had one disruptive idea : rethink the way the world drinks.

In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.

Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non‑alcoholic social tonic which produces a similar stress‑relieving, mood‑boosting feeling that people usually seek from alcohol, but instead from healthy, functional ingredients.

THE ROLE

Hiyo is seeking a creative, entrepreneurial, and results‑driven Videographer & Editor to concept, capture, and craft content that brings the Hiyo brand to life across every channel. This role will own the full video process, from ideation to production to post‑production, creating everything from high‑energy sizzle reels and digital campaigns to engaging event recaps, social storytelling, and animated ads.

As a key member of Hiyo’s Brand team, this individual will shape how Hiyo shows up visually across platforms, ensuring every piece of content captures the brand ethos in a thoughtful and impactful way. The ideal candidate is equal parts filmmaker, storyteller, editor, and animator, with a sharp eye for aesthetics, a passion for changing culture, and the technical skill to turn raw footage into emotionally resonant, platform‑ready content.

THE RESPONSIBILITIES

Ideate, script, storyboard, and shoot original content for Hiyo’s social, digital, and experiential channels in collaboration with Brand Marketing and Social teams

Scout locations, secure permits and equipment, manage schedules and call sheets, and coordinate talent, crew, and equipment logistics

Direct on‑set shoots : guide talent, frame interviews, capture b‑roll, and execute lighting / audio setups

Content Creation + Video Production

Capture dynamic footage across diverse environments : studio, live events, on‑premise activations, and lifestyle

Produce compelling sizzle reels, campaign videos, digital ad spots, and buyer‑facing assets that bring the Hiyo story to life with energy and emotion

Ensure consistency in tone, color, and style so all video content feels cohesive and unmistakably Hiyo

Editing + Post Production

Own the full post‑production pipeline : editing, color correction, sound design, and finishing

Deliver final assets optimized for multiple platforms : Meta (Instagram / Facebook), TikTok, YouTube, Google, e‑commerce, and digital out‑of‑home

Craft short and long‑form edits that balance aesthetic storytelling with performance‑driven goals

Manage and organize footage libraries for efficient access, reuse, and remixing

Perform QC to confirm outputs meet technical and visual standards (codecs, formats, color, playback)

Animation + Motion Design

Develop animations and motion graphics to enhance storytelling and reinforce brand identity, including logo and product animations, transitions, and kinetic typography

Seamlessly integrate motion design into social, advertising, and educational content

Partner with Brand and Marketing leads to bring new visual ideas to life through animation

Partner cross‑functionally with Marketing and Strategy teams to bring integrated campaigns to life, aligning creative direction with business goals

Support video needs for brand partnerships (e.g., concert venues, live music events, retail activations, influencer collaborations)

Produce engaging recap videos highlighting brand experiences, community events, and cultural moments

Provide creative input on visual storytelling across all brand touchpoints

Operations + Maintenance

Oversee equipment maintenance, calibration, upgrades, and gear inventory

Manage vendor relationships, budgets, and production partners for larger shoots when needed

Ensure compliance with talent releases, usage rights, licensing, and legality of all media used

THE QUALIFICATIONS

Based in the Los Angeles Metropolitan Area, with the ability to occasionally travel for shoots and events

Access to a computer, phone, internet, professional camera equipment, editing software, and a reliable workspace setup

Expert proficiency of Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Audition), with experience in color grading (DaVinci Resolve) and a strong understanding of camera, lighting, and sound workflows

3–5 years of experience in video production, content creation, editing, and animation (agency or brand‑side experience preferred)

Bachelor’s degree in Film Production, Digital Media, Cinematography, Visual Arts, or a related field (or the equivalent professional experience)

Proven ability to shoot and edit high‑quality video across social, digital, and experiential channels for multiple formats and platforms

Experience creating motion graphics, animation, and basic 2D / 3D visual effects

Strong organizational, project management, and process‑driven skills for managing multiple projects, feedback cycles, and deadlines

Familiarity with creative and communication tools (Figma, Canva, Notion, Slack) strongly preferred

Deep understanding of social media trends, platform algorithms, and best practices for short‑form and long‑form video

Comfortable working in fast‑paced, entrepreneurial environments with a high level of creative ownership and autonomy

Passion for the food + beverage, health + wellness, or no‑low alcohol categories is a major plus

A positive, self‑starting attitude that works well independently, as well as on small teams

SALARY RANGE

$110K–$130K / year.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing / Editing

Food & Beverages

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