MANAGER INTEGRATED MARKETING

Job Description

Essential Functions :

He / she / they will live at the forefront of using data to answer partners' business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is hybrid working onsite at the SBH Support Center- currently located in Denton and relocating to Legacy West / Plano in late Fall.

"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Primary Functions :

• Brand and lead brand partner relationships across BSG
• Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital / paid, in-store, CRM and e-commerce).
• Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement : gather brand assets and the uploading process : review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
• Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
• Ensure / co-op pricing / costs meet expecations of brand partners and internal teams.
• Integrate marketing plans into interal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
• Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
• Prepare and lead quarterly brand partner meetings.
• Project Management / Brand Partner program growth
• Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
• Results-Driven : Identify, develop and implement new ways / ideas for growing brand partner plans to drive revenue, maintain / gain exclusivity.

Qualifications :

Competencies / Attributes :

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Working Conditions / Physical Requirements

#LI-Hybrid