Growth Marketing Manager

Who We Are

With over 3.2M+ installs and 50k+ GitHub stars, Cline is the leading open-source AI coding agent. Trusted by the world's largest engineering organizations and individual developers alike, Cline is model agnostic, provider agnostic, and IDE agnostic, meeting engineers everywhere they work while keeping code on your infrastructure. Teams choose Cline because it's the only coding agent that combines cutting-edge capability with enterprise-grade security, using existing provider contracts directly with zero markup. Cline has raised $32M in combined Series A and Seed funding, led by Emergence Capital and Pace Capital, with participation from 1984 Ventures, Essence VC, and Cox Exponential.

What We Are Looking For

As our first Growth Marketing hire, you will architect, execute and refine a data‑driven growth strategy. This role sits at the intersection of marketing, product, and community : you will lead paid and lifecycle marketing, run a high‑velocity growth lab, and build a content and community moat to engage developers. You’ll collaborate closely with engineering and product teams to align messaging and optimize developer journeys.

Responsibilities

• Own and execute Cline’s Growth Marketing strategy, encompassing developer awareness, OSS downloads, user acquisition, activation, MAU, and monetization through both PLG and PLS
• Paid & Performance Marketing. Own paid channels end‑to‑end (search, social, programmatic); plan, launch and optimize campaigns, ensuring measurable results and ROI.
• Own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs.
• Lifecycle & Email Marketing. Develop personalized nurture programs that move developers through activation, engagement and retention.
• Growth Experimentation. Design and run a high‑velocity “growth lab” to test hypotheses across paid, organic, content, and community channels. Formulate clear experiments, measure results, and double‑down on what works.
• Search & Discoverability. Lead organic search strategy and explore GenAI search optimization to ensure our product ranks highly and is cited within AI‑driven search experiences.
• Analytics & Reporting. Build robust tech stack, track end-to-end user journey, report on performance forecast pipeline and share insights back to the team.
• Cross‑Functional Collaboration. Partner with dev rel, product and engineering to align on messaging, developer personas, and roadmap priorities.

Qualifications

Our cash compensation range for this role is $150,000 - $180,000+. Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above. Equity : In addition to the base salary, equity may be part of the total compensation package. Benefits : Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.

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