Managing Director

Cervélo Cycles is a world leader in high-performance road, triathlon, and gravel bicycles. Founded on innovation, engineering precision, and relentless pursuit of speed, Cervélo has become the choice of elite athletes, professional cycling teams, and passionate riders worldwide. As part of the Pon.Bike portfolio, Cervélo continues to push the boundaries of design and technology while delivering a premium rider experience.

POSITION SUMMARY :

The Managing Director (MD) of Cervélo Cycles will lead the organization globally, with full responsibility for strategy, performance, and brand development. This role requires a visionary leader who can balance innovation in cycling technology, premium brand positioning, and operational excellence. The MD will inspire teams, foster a culture of performance and innovation, and ensure Cervélo remains at the forefront of the global cycling industry.

KEY RESPONSIBILITIES :

Strategic Vision and Leadership

Develop, refine and execute Cervélo’s global business strategy in alignment with the Pon.Bike Group

Provide leadership and direction of overall global business functions, including Commercial, Product Development and Operations

Lead the brand’s Senior Management Team in developing and executing growth strategy; effectively communicate and cascade organizational goals

Develop and execute long-term growth by expanding into new markets, channels, and categories while protecting brand equity

Champion innovation and ensure Cervélo remains a leader in bicycle engineering and performance

Deliver profitable growth across all regions and channels

Drive global sales, marketing, and distribution strategies to strengthen Cervélo’s market position, by leveraging the Pon.Bike group’s commercial reach and influence and collaborating effectively with global functional leaders

Ownership and management of P & L, budget planning, forecasting, and cost optimization

Brand & Marketing

Protect and enhance Cervélo’s brand identity as the benchmark in high-performance cycling, fulfilling the brand promise to Make Riders Faster

Lead partnerships with professional cycling teams, triathletes, and ambassadors

Expand Cervélo’s presence through digital, retail, and experiential channels

Partner with R&D and product teams to drive cutting-edge design and technology

Ensure product pipeline aligns with customer needs and maintains Cervélo’s leadership in performance categories

Operational Excellence

Oversee global operations, supply chain, and quality assurance to meet the expectations of elite riders

Ensure sustainability practices align with Pon.Bike’s corporate social responsibility (CSR) standards

Organizational Culture and Talent

Foster a culture of innovation, accountability, and collaboration

Lead, mentor, and develop a high-performing global team

Build personal credibility within the organization through effective management and interpersonal skills, sound business judgment and genuine care and concern for colleagues and employees

QUALIFICATIONS & EXPERIENCE :

Proven senior leadership experience, ideally as a Managing Director, CEO, or GM in the sporting goods, premium consumer goods, or cycling industry

Bachelor’s Degree from an accredited university, preferred

Strong track record of delivering revenue growth and profitability in global markets

Deep understanding of brand management, product innovation & premium positioning

Experience leading cross-functional and international teams

Excellent communication, stakeholder management, and strategic thinking skills

Previous leadership experience in global product marketing and go-to-market strategies

Ability to travel domestically and internationally

Passion for cycling and endurance sports (professional or recreational involvement)

LANGUAGE SKILLS : Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.

PHYSICAL DEMANDS FOR THE ROLE : The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities.

SALARY RANGE : This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $250,000 - $350,000.

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