Job Description
The Paula McDaniel Group | Real Estate Partners Chattanooga
Chattanooga, TN | Hybrid (Primarily In-Office) | Full-Time | $22 - $24 / hr
Are you a creative, detailed oriented, multitasker, self motivated, and driven marketer who loves social media and can do administrative tasks?
The Paula McDaniel Group — one of Chattanooga’s top real estate teams — is hiring a Real Estate Marketing & Operations Coordinator to help us grow our brand, manage our marketing strategy systems, support our agents, and deliver exceptional service to clients. We are a small, collaborative team that values creativity, kindness, and results. If you thrive on social media strategy, design, video / Reels editing, analytics, marketing adminstration — and love seeing your work make an impact — this role is for you!
Key Responsibilities -
Your day-to-day will be heavily focused on social media marketing (especially Instagram & Facebook) plus supporting our team with marketing strategy, organization, and administrative responsibilities.
- Social Media & Content Creation – Plan, design, and schedule engaging posts, stories, and Reels, like Instagram, Facebook, TikTok, Linkendin, and more to grow brand awareness and audience engagement.
- Video & Reels Editing – Film and edit high-quality short-form videos and Reels to showcase listings and agents, behind-the-scenes moments, team wins, and community highlights.
- Meta Ads Management – Create and manage Facebook & Instagram ad campaigns, analyze performance, and optimize ROI.
- Google Business Profile – Keep our profile updated with posts, photos, and content that boosts local search visibility.
- Listing Marketing – Market listings across all social platforms; manage photography, videos, and virtual tours.
- Analytics – Track and analyze marketing performance, metrics, data, and numbers.
- Lead Organization – Help organize and track online leads to support our sales team’s follow-up and conversion.
- Website & SEO – Maintain and update our website and ensure our listings and team stay visible in search results.
- Community Engagement & Events – Assist with open houses, client appreciation events, and other local outreach.
- Administrative Support – Maintain contact databases and all administrative needs.
- Print and Digital Design - Design monthly print ads,vendor communication, billboard ads, and daily social media graphics.
Qualifications -
Proven experience in marketing, social media, and administrative needs (Marketing Real Estate experience is a plus)Meta Ads expertise — creating, managing, and analyzing ad campaigns.Creative eye for design; Canva proficiency required (Adobe or Photoshop a plus).Video editing skills — comfortable filming and editing Instagram Reels & short-form content.Strong writing & communication skills; highly personable and driven, self motivator, and ability to multitask.Comfortable working with all social media platforms.Confident in tracking analytics (Google, social platforms) and presenting performance data to clients.Organized, self-motivated, and responsive to feedback — thrives in a small, fast-paced team.Experience with Google Business Profile, Google Suite, CRM / email marketing tools (Mailchimp, FloDesk, TopProducer), and lead tracking systems a plus.Why You’ll Love Working With Us -
A supportive team that values creativity, kindness, hardwork, dedication, drive, and collaboration.Work where your ideas make a real impact on clients and the local community.Hybrid schedule (mostly in office) with a close-knit, encouraging team environment.Hourly pay : $22.00-$24.00When You Apply -
Please include :
Your resume & Cover LetterExamples of past marketing projects / materials you’ve created (social posts, videos, ads, print, or campaigns you’ve managed)Apply directly on LinkedIn or email your cover letter, resume & portfolio to paula@paulamcdaniel.com