Commercial Product Marketing & Field Readiness Manager

Commercial Product Marketing & Field Readiness Manager

As a senior leader within the Business Operations and Client Experience Team, the Commercial Product Marketing & Field Readiness Manager plays a pivotal role in shaping how KeyBank Commercial brings its lending & payments solutions to marketand how our field teams are empowered to deliver them with confidence and impact. This leader partners across Product, Business Development (BD) and Corporate Center Marketing to shape the go-to-market strategies, define product positioning, and ensure field teams are equipped to deliver lending & payments solutions that create value for clients and deepen relationships. This team will have a direct impact on revenue growth, client satisfaction, and market differentiation.

In addition to functional leadership, this position carries people management responsibility, overseeing a high-performing team that bridges strategy and execution. The ideal candidate is a player-coach - someone who leads by example, inspires excellence, and actively mentors team members through hands-on engagement. This leader fosters a culture of collaboration, accountability, and innovation, empowering individuals to grow while driving collective success.

Key Responsibilities :

• Strategic Leadership & Team Management

Build, lead, and develop a high-impact team responsible for product marketing and field readiness across commercial lending & payments capabilities. Serve as a player-coach, actively engaging in strategy and execution while modeling best practices and setting a high bar for performance. Inspire and mentor team members, foster a culture of continuous learning, ownership, and innovation. Provide clear directions, coaching, and feedback to support professional growth and team cohesion.

Lead planning, internal readiness, and communication strategies for new and enhanced commercial lending, treasury management, and payments products and capabilities, including digital platforms like KeyNav and KBBO.

Develop compelling client-centric narratives that differentiate KeyBank's solutions and reflect market trends and client needs. Guide the team in creating messaging frameworks that resonate across diverse client segments and industries.

Oversee the development of scalable enablement toolspitch decks, sell sheets, videos, QRGs, talking points, and "meeting-in-a-box" toolkits. Lead readiness and product training programs that equip relationship teams to identify opportunities, articulate value, and drive adoption.

Partner with Corporate Center Marketing to execute multi-channel campaigns (paid, earned, social, owned) that elevate brand awareness and client engagement.

Leverage market research, client feedback, and performance metrics to refine product positioning and optimize the go-to-market strategies.

Education

Work Experience

Skills

This position is eligible to earn a base salary in the range of $94,000.00 - $175,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.