Senior Manager, Customer Insights, SMC

Customer Insights Leader For Snap's Small & Mid-Sized Clients

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We're looking for a strategic and impact-driven leader to build and scale Customer Insights for Snap's Small & Mid-sized Clients (SMC) business. This person will uncover what drives advertisers their motivations, challenges, and growth opportunities and turn those insights into action that fuels smarter go-to-market and Sales strategies. The ideal candidate is both analytical and creative a leader who can connect data to storytelling, make insights actionable across teams, and leverage AI and automation to accelerate understanding at scale. This person will inspire teams to see around corners, anticipate market shifts, and ensure Snap stays ahead in how we understand and serve our advertisers.

What You'll Do

Lead the Customer Insights strategy for Snap's SMC business, driving studies that inform both Growth & GTM and Sales initiatives. Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses. Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap's strategic response. Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams. Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs. Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making. Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement. Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs.

Knowledge, Skills & Abilities

Deep understanding of B2B audiences, their motivations and growth drivers. Proven ability to connect customer and competitive insights to business outcomes and sales impact. Strong grasp of market research, segmentation, competitive analysis, and go-to-market frameworks. Ability to turn data and market signals into stories that resonate with GTM, Growth, and Sales audiences. Experience working cross-functionally in fast-paced, high-growth environments. Comfort with both strategic and hands-on work from building frameworks to presenting insights. Familiarity with AI tools and automation to enhance insight generation and delivery. Excellent communication and storytelling skills with commercial and leadership audiences.

Minimum Qualifications

BS / BA degree or equivalent years of experience. 12+ years of experience in customer insights, marketing strategy, or research roles ideally within a B2B or digital advertising environment. 2+ years relevant manager experience.

Preferred Qualifications

Master's degree or MBA; degrees in engineering, mathematics, or economics a plus. Experience in the media, technology, or digital advertising industry. Proven ability to translate insights into go-to-market or sales enablement strategies. Familiarity with AI and machine learning tools that enhance research, data synthesis, and competitive analysis. Strong collaboration and influence skills across cross-functional teams. Passion for innovation, creativity, and Snapchat's mission!