Web Content Writer

Position Summary :

We are seeking a highly motivated Web Content Writer to join our Marketing team. This individual will be responsible for writing compelling, educational, and authoritative content for all our digital platforms, including our website, blog, and landing pages. A core part of this role involves mastering the art of modern search optimization, including both traditional SEO and optimizing for Generative Engine Optimization (GEO) to capture AI-driven answers.

Position Responsibilities :

Content Creation & Production :

• Website Copy : Write and maintain high-quality, engaging, and error-free copy for all website pages (e.g., Industry and Application pages, Product pages, etc).
• Blog and articles : Develop and produce a consistent stream of long-form and short-form blog posts, articles, case studies, and educational guides to drive organic traffic and establish thought leadership.
• Landing Pages : Craft persuasive, high-converting copy for marketing landing pages used in campaigns to maximize lead generation and conversion rates.
• Editing & Proofreading : Edit and proofread content produced by internal and external contributors to ensure brand voice, consistency, and compliance with editorial guidelines,

Search Engine and Generative Engine Optimization (SEO & GEO) :

Position Requirements :

Education and Experience :

Skill Competencies :

About Cold Jet :

Cold Jet is an innovative, energetic company that prides itself in the design, production, and sales of world-class, state-of-the-art dry ice technology. Cold Jet is managed by a knowledgeable and experienced team of dynamic and dedicated professionals, working towards a clear vision. Through their leadership, individuals and teams achieve challenging and focused goals, fostering personal achievement and loyalty to a company that values a job well done.By recruiting, hiring, training and retaining the most talented professionals, we continue to build our legacy of innovation and excellence. Learn more about our culture at careers.coldjet.com