Marketing / Community Liaison

JOB DESCRIPTION SUMMARY

Responsible for managing all aspects of organization marketing / sales, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns.

ESSENTIAL JOB FUNCTIONS / RESPONSIBILITIES

1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing / sales initiatives.

2. Assists the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

4. Employs marketing and promotional initiatives to achieve budgetary volume projections.

5. Establishes and maintains positive working relationships with current and potential referral and payer sources.

6. Builds and monitors community, customer, payer and patient perceptions of PEACE AND HARMONY HOMECARE, LLC as a high quality provider of services.

7. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

8. Maintains comprehensive working knowledge of PEACE AND HARMONY HOMECARE, LLC markets including government agencies, major payer groups, key referral sources and competitor's market positioning.

9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

10. Monitors and reports cost-effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major

duties and responsibilities performed by incumbents of this job.

The incumbents may be requested to perform job-related tasks other than those

stated in this description.

POSITION QUALIFICATIONS

1. Bachelor's degree in Marketing, Business Administration or related field;

Master's degree preferred.

2. At least one (1) year experience in health care marketing management, preferably in home care operations. At least one (1) year experience in sales preferred.

3. Demonstrated ability to supervise and direct professional and administrative personnel.

4. Ability to market aggressively and deal tactfully with customers and the community.

5. Knowledge of corporate business management.

6. Demonstrates excellent communications, negotiation and public relation skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.