Paid Social Associate

Description:

About Us

Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We’re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.

The Role:

The Paid Social Associate will report into the Paid Media Lead, focusing on client deliverables across Meta, LinkedIn, Google, and other social advertising platforms. We have scoped this role between 15-20 hours per week, with a budget of $22 to $25 per hourly rate.

This role is perfect for an early career candidate or someone looking to grow their paid social skills from a baseline level into an expert over time.

Day To Day and Year 1:

• Build and launch ads through multiple social platforms (Meta, Reddit, Tiktok, etc), upholding a high standard of excellence while balancing cost and ROI.
• Assess campaign performance on established KPIs, surfacing high level and strategic insights to your team for broader campaign impact
• Own the first pass of monthly reporting for Social client accounts
• Support the creative briefing process and development of creative content for client deliverables

Within 3 months you’ll…

• Have completed onboarding, understand our client operations, and begun work on client Paid Social projects.
• Have successfully begun support work on 4-5 client accounts, working collaboratively with Strategists/Specialists to complete deliverables
• Operate day to day with little or no supervision needed.

By 6 months you’ll…

• Fully own your responsibilities for ad building and campaign performance, acting as a strategic support to our Strategists and Specialists
• Support client projects and deliverable management through email and slack communication across team lines

At 12+ months you’ll…

• Be a trusted, integrated member of the Paid Media Team that both clients and team members trust to own “first touch” Paid Social campaign work
• Grow your portfolio of client projects to a full workload of 7-9 active projects
• Have identified 1-2 areas of improvement for processes, tools, or workflows to support company initiatives.

Requirements:

Your Experience

To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:

1. Experience managing or supporting paid social campaigns for clients across a variety of platforms
2. Expertise with and client campaign experience using Meta Ads, LinkedIn Ads, Google Ads, Reddit Ads, and other social media platforms.
3. Strong client relationship management, resulting in strong CSAT and account expansion through upsells or cross-selling.
4. Experience working in a small agency or a startup in a remote environment - you know how to navigate a little chaos with a calm head.

Why Optidge?

Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:

• Individual growth plans that help you achieve your ideal career path
• Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.