Sr. Manager, Digital Marketing

Join Campbell's Digital Marketing Team

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and / or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

We're looking for a transformational leader in digital marketing - a visionary with the strategic mindset, creative depth, and technical fluency to reshape how millions of consumers experience our brands online. As Senior Manager, Digital Marketing, you'll lead the charge to reimagine our websites and email platforms from transactional touchpoints to immersive, insight-driven brand experiences.

This role is more than optimization - it's about designing what's next. You'll blend human-centered design with cutting-edge technology and advanced data strategy to unlock new value, elevate performance, and future-proof our digital ecosystem in an AI-driven era.

This is a hands-on, high-impact position for a strategic thinker who's equally comfortable rolling up their sleeves to get things done.

What you will do...

Lead Digital Experience Strategy

Define and champion a visionary consumer-first strategy that reimagines consumer engagement across digital touchpoints.

Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.

Build scalable design systems that reflect brand voice and adapt to evolving expectations.

Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.

Drive Performance-Led Design

Oversee day-to-day execution with a focus on measurable outcomes - conversion, engagement, loyalty, and growth.

Foster a culture of agile iteration through A / B testing, behavioral analytics, and real-time optimization.

Continuously evolve user journeys using AI-driven personalization and emerging trends.

Own SEO, GEO & AEO Strategy

Implement enterprise-level SEO strategies to drive discoverability and organic performance.

Shape the future of search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Integrate evolving search behaviors and platform innovations into our approach on owned digital platforms as well as our full-funnel plans.

Lead Our Audience Data Strategy

Serve as the enterprise lead for audience data strategy, collaborating across media, analytics, content, and IT.

Define and prioritize data use cases that unlock personalized experiences and business value.

Partner with agencies to track performance, optimize execution, and ensure strategic alignment.

Champion Data-Driven Approach

Collaborate with analytics teams to translate performance data into actionable UX insights.

Develop dynamic dashboards and reporting tools to guide decision-making and strategy.

Fuse data and design to deliver relevance and value at owned digital touchpoints.

Collaborate Across the Ecosystem

Act as the voice of the user across digital initiatives, connecting brand ambition to digital execution.

Partner with IT, media, content, social, and PR teams to ensure seamless integration across the marketing ecosystem.

Inspire cross-functional teams to elevate possibilities through collaboration and innovation.

Ensure Innovation & Future-Readiness

Stay ahead of trends, AI capabilities, and evolving digital behaviors to keep Campbell's at the forefront.

Pilot new technologies, tools, and frameworks that unlock next-generation consumer experiences.

Contribute to a culture of curiosity, continuous improvement, and forward-thinking design.

Who you will work with...

Digital Marketing team, including direct partnership with the Manager, Digital Marketing

Cross-functional teams : IT, Media, Content, Social, PR, Analytics, and Agency Partners

Broader Consumer Experience and Marketing leadership

What you bring to the table...

8+ years of progressive experience in digital marketing and web / email experience design

Proven success leading large-scale UX transformations across complex brand portfolios

Expertise in translating data, business goals, and creative ambition into connected digital experiences

Hands-on experience with CMS platforms, SEO / SEM, responsive design, and personalization engines

Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms)

Strong leadership and collaboration skills with the ability to influence across disciplines

A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact

Bachelor's degree required

It would be great if you have...

Experience with AI-driven personalization and emerging UX technologies

Familiarity with GEO and AEO strategies and their application in digital marketing

Exposure to enterprise-level digital transformation initiatives

Understanding of accessibility standards and inclusive design practices

Compensation and Benefits :

The target base salary range for this full-time, salaried position is between $91,400-$131,400. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.