Field Marketing Manager

Field Marketing Manager

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

Position Overview

We are hiring a Strategic Field Marketing Manager for the AMER region to build community-first event programs and deepen relationships with our core audiences. You will design and run a portfolio of intimate meetups, executive dinners, user groups, workshops, and partner activations that create affinity and drive measurable pipeline. You will also support Sales-Led Growth conferences such as MAICON and DevLearn, owning pre-event, in-event, and post-event motions that convert interest into meetings and deals. This role will start at a long term contract opportunity. You will partner closely with Community, Demand Gen, and Sales to hit pipeline and revenue goals.

Strategy and Planning

• Own the integrated AMER field strategy aligned to our community-led marketing strategy and demand gen priorities.
• Build the annual and quarterly program calendar covering community events, third-party conferences, and regional campaigns.
• Develop clear event theses, goals, target lists, offers, and success metrics for every program.

Community Programs

Conferences and Sponsorships

Cross-Functional Collaboration

Operations and Budget

Measurement and Optimization

Success Metrics

Preferred Qualifications

Contractor Salary Range $10,000-$15,000 / month Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, as well as location, market and business considerations when extending an offer.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!