Manager Marketing Turf and Consumer

Marketing Manager

Job Requirements : If you are a strategic and creative Marketing Manager that knows how to use all marketing disciplines to set and reach KPIs and metrics that will drive revenue, customer engagement, brand awareness and market share, you are someone we want at Briggs & Stratton. As a Marketing Manager for our Turf and Consumer Business Unit, youll plan, budget, coordinate and develop strategic marketing communications programs focused on increasing brand awareness and maintaining our brand integrity. You will also lead promotional campaigns, public relations initiatives and sales support deliverables to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners and landscapers. You will do this by :

• Partnering with Marketing Leadership to create programs that support the sale of Turf and Consumer segments products
• Developing and executing integrated marketing plans that align with sales goals and business objectives
• Leading marketing initiatives for end-user segments, including seasonal and need-based promotions
• Collaborating with sales, product and operations teams to support new product launches
• Managing public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications
• Analyzing and reporting on marketing performance, making recommendations for improvement
• Maintaining and updating market intelligence databases on pricing, market shares, volumes, and competitors
• Managing advertising agreements, creative assets, and campaign timelines while tracking ROI
• Planning, budgeting, and providing creative direction for photo and video shoots
• Performing full range of managerial responsibilities which may include but not be limited to : interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO / AA; performance management; department budget

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is / has : Obsessed with data-driven decision-making A problem-solver who combines creativity with strategic thinking Committed to cross-functional collaboration Highly organized and meticulous with details

Qualifications : Bachelors Degree in Marketing or equivalent education and experience Minimum of seven years experience

Briggs & Stratton Corporation is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veterans status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.