Marketing Manager

Marketing Manager

Location: Remote United States

About Axuall

Built with leading healthcare systems, Axuall is a workforce intelligence company built on top of a national real-time practitioner data network. It enables healthcare systems, staffing firms, telehealth, and health plans to dramatically reduce onboarding and enrollment time while also providing unique, powerful data insights for network planning, analytics, and reporting. Its network streamlines the secure sharing of digitally verified credentials between clinicians, authorized verifiers, and organizations that require this information quickly and continuously to meet patient demand, ensure clinical coverage, and maximize revenue capture.

In 2023, Axuall closed its series B round of financing, bringing its total capital raised to more than $41 million. Axuall's investors and the organizations they represent comprise over two dozen of the nation's leading healthcare organizations that recognize the imperative to improve clinical workforce efficiency amidst significant economic and staffing challenges.

About the Role

The Marketing Manager will play a pivotal role in shaping the brand experience and executing marketing initiatives that drive awareness, engagement, and growth. Candidates will work closely with the sales, product, client success, and leadership teams. This role blends strategic thinking with hands-on delivery, overseeing initiatives that enhance brand consistency, accelerate demand generation, and strengthen product storytelling. The ideal candidate is a versatile marketer who thrives in a fast-paced, high-growth environment, equally comfortable leading event logistics, managing creative resources, and crafting compelling content that drives engagement and results.

What You'll Do

Candidates must be able to demonstrate a strong track record of recent performance in the following duties and responsibilities:

• Advocate brand management, reinforcing the company's identity across all touchpoints, ensuring alignment in voice, design, and experience. Manage brand guidelines, martech tools, templates, and brand resources to ensure internal and external consistency.
• Enhance brand recognition and solidify Axuall's market position through strategic event management, social media engagement, and speaking engagements, while maintaining consistent messaging across all channels.
• Event strategy & execution
• Lead planning, logistics, and promotion for company-hosted and industry events, including conferences, trade shows, client events, and webinars.
• Identify and review high-impact event opportunities that align with the company's strategy and goals
• Manage vendor relationships
• Propose and maintain budget spreadsheets for each event
• Manage pre- and post-event marketing activities
• Oversee event creative, booth design, content, and onsite experience to ensure consistent brand representation
• Measure the success of events and contribute to ROI evaluation
• Partner with cross-functional teams, including product, sales, and people operations, to support internal and external communication initiatives. Translate complex product capabilities into clear, compelling narratives that reinforce Axuall as a value add and differentiate us in the market.
• Serve as the brand steward across departments, ensuring teams communicate a unified story.
• Partner with internal communications to extend brand culture and identity within the organization.
• Collaborate with our agency of record and product marketing to ensure brand consistency across campaigns and product launches.
• Manage Axuall's website presence as a cohesive digital identity that builds trust with healthcare audiences. Continuous optimization of content, layout and performance ensuring the website is an engaging, inbound lead avenue.
• Support the development of written content pieces (blogs, press releases, case studies, whitepapers) that contain compelling and differentiating messaging to engage ideal audiences.
• Content & Thought Leadership
• Identify strategic narratives, campaign themes, and thought leadership content that elevate the company's market position.
• Collaborate with subject matter experts and external partners to produce compelling, insight-driven materials (white papers, videos, web content, case studies, etc.)
• Monitor performance and brand health through awareness studies, engagement metrics, and client feedback.

What You'll Bring

Candidates must demonstrate experience, results, and references in the following areas:

• Minimum of four (4) years leading marketing initiatives in a professional setting, ideally within the healthcare or health/IT sector.
• Strong writing and content development skills with the ability to quickly grasp and translate capabilities into effective value messaging.
• Deep knowledge of multi-channel marketing strategies, trends, and tactics, and demonstrated success in leading related initiatives.
• Proven experience managing eventsfrom strategy through executionin both in-person and virtual formats.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Record of success driving brand recognition, lead generation, and PR initiatives.
• Social media and/or event management expertise, with experience developing content, executing campaigns, and measuring results.
• Solid marketing generalist knowledge, skills, and abilities, with the agility to address competing priorities and support multiple stakeholders.
• Collaborative team player who thrives in a fast-paced, startup environment.
• Proficiency with marketing platforms such as HubSpot, Salesforce, and Canva/Adobe Creative Suite a plus.

What You'll Get From Us

We offer a wide range of benefits for our team including:

• Comprehensive Health Insurance
• 401(k) with Employer Match
• Wellness Stipend
• Professional Development Reimbursement
• Work From Home Stipend
• Remote Work Flexibility
• Unlimited PTO
• Paid parental leave

In addition, Axuall is committed to fostering a diverse, equitable, and inclusive workplace that reflects the communities we serve and empowers every employee to reach their full potential. We encourage DEI through our Diversity in Tech (DiT) Employee Resource Group, along with impactful programming that supports and fosters a place of belonging for our team members every day.

Axuall is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other legally protected characteristic. Axuall maintains pay-equity practices that prohibit reliance on salary history and require that compensation decisions be supported by legitimate, job-related factors.

Interview Path

1. Talent Acquisition Interview
2. Hiring Manager Interview
3. Team Interviews
4. Executive Interview
5. Reference Calls
6. Hiring Decision

This role may be performed from any U.S. jurisdiction in which Axuall is registered to do business. Please note that certain localities may impose additional employment requirements that will be addressed during the hiring process. Please also note that we are currently unable to sponsor visas. While this role is remote-first, we require employees to attend an in-person orientation at our headquarters in Cleveland, Ohio. There may also be occasional instances where travel to our HQ is needed.

Pay Transparency & Compensation

Salary Range: $80,000 - $95,000 Employment Classification: Full Time Pay Frequency: Semi-monthly The posted range represents Axuall's reasonable and good-faith estimate of the compensation the Company expects to pay for the position at the time of this posting. Actual compensation will be based on factors such as job-related knowledge, skills, experience, and internal equity.