Senior SEO Analyst

Senior SEO Analyst at Wayfair

Hybrid‑onsite role based out of our Boston, MA office. Monday / Friday remote, Tuesday‑Thursday onsite each week.

Wayfair is a dynamic, cutting‑edge technology company operating in the e‑commerce space. For this newly created role we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy. You’ll leverage technical SEO expertise and data‑driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda. You’ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team’s roadmap.

What You'll Do

• Monitor, understand and optimize key SEO metrics via continuous experimentation.
• Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats.
• Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
• Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale.
• Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
• Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture.
• Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO‑driven content that matches user search intent.
• Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.

What You'll Need

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, we will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

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Equal Opportunity Employment Statement

Wayfair is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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