Digital Marketing Specialist

Job Description

Job Description

We are looking for a skilled and innovative Digital Marketing Specialist to join our team on a long-term contract basis. In this role, you will focus on developing and executing effective digital marketing strategies to drive brand awareness and achieve business objectives. Based in Seattle, Washington, this position offers an exciting opportunity to work on impactful campaigns utilizing a range of tools and platforms.

Responsibilities :

• Develop and implement comprehensive digital marketing strategies to enhance online visibility and engagement.
• Manage and optimize Google Ads campaigns to improve performance and achieve key metrics.
• Analyze website traffic and campaign results using Google Analytics to inform decision-making.
• Create and execute email marketing campaigns using platforms such as Mailchimp and HubSpot.
• Oversee content updates and maintenance on WordPress websites to ensure a seamless user experience.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Monitor industry trends and competitor activities to identify areas for improvement.
• Maintain and enhance SEO efforts to increase organic traffic and search engine rankings.
• Develop reports and presentations to communicate campaign outcomes and insights effectively.
• Proven experience in digital marketing with a focus on Google Ads, Google Analytics, and Google AdWords.
• Proficiency in managing email marketing campaigns using tools such as Mailchimp and HubSpot.
• Strong expertise in WordPress for website management and content updates.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Familiarity with SEO best practices and their application in digital campaigns.
• Excellent communication skills for collaborating with teams and presenting findings.
• Ability to stay updated on the latest digital marketing trends and tools.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.