Associate Brand Manager

Company Information :

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions : Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana : http : / / www.teremana.com /

Select trade press coverage :

Just Drinks- https : / / www.just-drinks.com / interviews / dwayne-is-i... ,

The Spirits Business- https : / / www.thespiritsbusiness.com / 2022 / 01 / the-big...

Position Summary :

Teremana Tequila is looking for a high performing Associate Brand Manager to help drive this fast-growing brand to continued success by supporting the development of brand strategy, effective above-the-line campaigns. And lead creation and execution of below-the-line programs across the Americas.

The Associate Brand Manager will support development of key quarterly programs, including but not limited to media; PR / influencer programs; shopper and eCommerce programs; and NPD launches. The Associate Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our ideal candidate is an experienced associate brand manager with 4-5 years of brand management experience at a world-class alcohol beverage or CPG company. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy and execution through to evaluation as well as managing a number of agencies and stakeholders.

Core Responsibilities :

Responsible for the development, execution, and measurement of marketing programs in support of the brand strategic plan :

• Partner with the Senior Brand Manager and VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs
• Support development of quarterly programming from brief to execution to measurement
• Lead development of BTL programs, creating program platforms, toolkits & plans
• Manage NPD process, supporting with strategy & concept development, through to execution of new products, merchandise and VAPs
• Partner with external trade marketing team across all POS and merchandising playbooks from design to execution
• Support project management & co-ordination across all marketing functions including commercial, digital, experiential and advocacy to ensure brand consistency and impact
• Support development of ATL programs in partnership with Digital Director and Social Media manager
• Manage annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P
• Analyze in market performance and competitive environment through use of IRI, NABCA, VIP, and other data sources

Requirements

Benefits