Vice President of Marketing

Overview

The Reading League, Inc. (TRL) is a nonprofit organization based in Syracuse, New York, with a mission to advance the awareness, understanding, and use of evidence-aligned reading instruction. TRL focuses on improving literacy outcomes for ALL students. By using the body of knowledge known as the science of reading, we can improve literacy instruction and outcomes. We believe all students deserve to learn to read, and all teachers can teach them.

POSITION OVERVIEW

The Reading League is excited to announce the creation of a new Vice President of Marketing role. This leadership position will help shape and elevate our national brand and will be instrumental in driving our strategic plan initiatives that expand our reach, strengthen partnerships, and amplify our mission to advance the science of reading.

The Vice President of Marketing will oversee the development and execution of a comprehensive marketing strategy that drives brand growth, customer acquisition, and revenue generation. The Vice President of Marketing is responsible for building and managing a high-performing team, strengthening the organization’s reputation, expanding audience engagement, leveraging data to make informed decisions, and aligning all marketing efforts with The Reading League's overarching business objectives.

General Responsibilities

• Strategic Leadership : Develop and implement a cohesive, long-term marketing strategy to increase market share, enhance brand recognition, and achieve key business goals based on TRL’s strategic plan
• Team Management & Development : Lead, mentor, and grow a team of marketing professionals, fostering a culture of accountability, creativity, and excellence
• Brand Management : Oversee all of The Reading League’s branding initiatives, ensuring consistency across all channels and communications to maintain a strong, positive brand identity
• Demand Generation : Direct all digital and traditional marketing campaigns, including SEO / SEM, content marketing, social media, email marketing, and public relations, to drive qualified leads and customer engagement
• Data & Analytics : Establish and monitor key performance indicators (KPIs) and marketing metrics. Use data and market research to analyze campaign effectiveness, identify new opportunities, and inform strategic decisions
• Budget Management : Manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI and achieve departmental objectives
• Cross-Functional Collaboration : Partner closely with sales, program, and other executive teams to ensure marketing strategies are fully aligned with company-wide goals and initiatives
• Market Intelligence : Stay ahead of industry trends, consumer behaviors, and competitor activities to maintain a competitive advantage
• Stakeholder Communication : Prepare and present regular reports on marketing performance and strategy to the executive team and other stakeholders

Qualifications

Compensation & Benefits

Working Conditions

The Reading League is an equal-opportunity employer committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our work is most impactful when led by a team that represents diverse cultural backgrounds. The Reading League is committed to employing individuals from a variety of backgrounds and with a variety of experiences. Members of historically marginalized communities and candidates impacted by the systems we seek to change are strongly encouraged to apply.

This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

How to Apply

Interested candidates should submit a resume, cover letter, and three professional references to by October 24, 2025.

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