Performance Marketing Manager

Job DescriptionJob Description

Performance Marketing Manager

Erin Condren – [Remote]

We are looking for a Performance Marketing Manager to lead the daily execution of paid media across digital channels. This role is fully in-house. You will manage campaigns directly, optimize performance, and drive measurable growth across Meta, Google, Microsoft, TikTok, YouTube, and more. You will work closely with the VP of Marketing to bring strategy to life and help scale our most efficient revenue-driving channels.

This is a highly visible and results-oriented role with clear ownership over campaign performance, budget pacing, and creative testing. Ideal candidates are analytical, hands-on, and excited to help build a performance engine that drives growth and loyalty.

Key Responsibilities

Manage paid media campaigns across Meta, Google, YouTube, Pinterest, and TikTok

Translate growth goals and top-line strategy into tactical plans and executable campaigns

Monitor performance daily and optimize for ROAS, CPA, and customer acquisition targets

Own budget pacing and spend management; flag performance issues and make adjustments in real time

Provide input into monthly and quarterly budget planning based on trends and results

Partner with the creative team to develop, test, and optimize ad formats, hooks, and messaging that align with seasonal campaigns and product launches

Segment audiences and tailor campaign tactics across the funnel—from prospecting to reactivation

Develop retargeting strategies to support loyalty and repeat purchase goals

Explore and test new platforms that align with audience behavior and brand goals

Own reporting across platforms, including Northbeam, Google Ads, and Meta Ads Manager

Report weekly performance to the VP of Marketing, translating data into actionable insights and clear next steps

Collaborate with CRM, Analytics, and eCommerce teams to ensure consistent messaging and strategic alignment

Stay up to date on platform changes, industry trends, and competitor tactics

Experience and Qualifications

Required

4 to 6+ years of experience in performance marketing for a DTC or eCommerce brand

Proven track record managing Meta and Google campaigns directly with strong performance outcomes

Deep understanding of acquisition metrics, including ROAS, CAC, AOV, and conversion rate

Proficient in attribution tools such as Northbeam, TripleWhale and analytics platforms like GA4

Skilled at briefing and iterating creative assets in collaboration with design and content teams

Highly organized with strong project and time management skills

Collaborative and communicative across cross-functional teams

Strong analytical mindset with the ability to interpret data and pivot quickly

Comfortable working in a fast-paced, seasonal, and test-driven environment

Brings a balance of analytical rigor and creative intuition to performance marketing

Benefits :

Medical, dental, and vision coverage

401(k) retirement plan

Paid holidays and generous PTO

Career growth and promotional opportunities

And much more!

"We are an equal opportunity employer and are committed to fostering an inclusive and diverse workplace. We do not discriminate based on , , , , , , , marital status, veteran status, , or any other characteristic protected by law."